пятница, 15 мая 2015 г.

Двойная ирландская с голландским сэндвичем

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Двойная ирландская с голландским сэндвичем  ( англ.   Double Irish Dutch Sandwich , иногда  Двойной ирландский виски с голландским сэндвич...

2015 Healthcare Trends

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Riding a wave of policy turmoil, consumer empowerment, and tightening margins, payors and providers have no choice but to go bold. It c...

Part 3: Transform your company and your industry

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Cesare Mainardi and Paul Leinwand Supercompetitors have a special recipe for success. It’s fueled by capabilities and it makes these ic...

Part 2: Take your strategy from paper to pavement

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Cesare Mainardi and Paul Leinwand Far too many strategies fail when it comes time to bring them to life. In fact, more than two-thirds ...

Part 1: Why strategy matters

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Cesare Mainardi and Paul Leinwand In turbulent times, your strategy matters more than ever. The world's greatest companies weather ...
воскресенье, 10 мая 2015 г.

What are the ground rules for data-driven marketing?

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IAN MICHIELS   The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of cou...
пятница, 8 мая 2015 г.

8 Core Principles of Blue Ocean Strategy

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The fundamentals that will jump start your strategy development process W. Chan Kim and Renée Mauborgne What is distinctive abou...