Management&Business

  How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to act...

  Ginger Conlon, Editor-in-Chief Marketers can talk a good game about customer centricity, but actions speak louder than words. “Putting cus...

  Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for excessive technical...

  By Michael Chui, James Manyika, and Mehdi Miremadi The technical potential for automation differs dramatically across sectors and activiti...

The Fourth Industrial Revolution represents a fundamental change in the way we live, work, and relate to one another. It is a new chap...