The SNAP Selling Framework

 

Every buyer makes 3 decisions before they buy.

This framework helps you influence all 3:

SNAP Selling is a great method to adopt.

Jill Konrath developed it for a world where buyers are busy, overloaded and balancing competing priorities.

That feels even more relevant today...

Because before anyone commits to your solution,
they're making three smaller decisions:

1. Will I give you my attention?
2. Is this worth changing for?
3. Can I justify this internally?

The 4 SNAP principles help buyers move through each stage with confidence.

1️⃣ KEEP IT SIMPLE

Make your message easy to understand.
Focus on the problem you solve and the next logical step

2️⃣ BE INVALUABLE

Bring insights that help buyers think differently.
The best conversations leave people feeling smarter than when they joined.

3️⃣ ALWAYS ALIGN

Connect your solution to the goals, priorities, and pressures your buyer is already managing.
Relevance creates momentum.

4️⃣ RAISE PRIORITIES

Help buyers understand why acting now supports their business objectives.
Timing becomes much clearer when the value is clear.

One of the reasons I like this framework is how closely it aligns with great positioning.

When your positioning is clear:

✅ Buyers understand your value faster
✅ Sales conversations become more focused
✅ Internal buy-in becomes easier
✅ Decision-making accelerates

Positioning creates the foundation.
Frameworks like SNAP help your commercial teams build on it.

That's a combination worth investing in!

https://tinyurl.com/3bz7r857

How Marcus Frind built a $800M company with 100 people

You built an $800 million company.

You did it without a single venture dollar.

At the time of sale, you had 100 employees.

Markus Frind didn't get lucky. He just refused to run his company the way everyone told him to.

Here are the five lessons that made the difference:

𝟏. 𝐇𝐢𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐚𝐬𝐤 𝐰𝐡𝐲
Frind uses two interview questions. "What is your spirit animal?" and "If someone who likes you, someone who doesn't, and someone neutral each described you in one word, what would they say?"

Half of candidates go blank.

"They're trained for every question under the sun but not for what is your spirit animal."

If someone freezes in a low-stakes interview, they will freeze when it matters.

𝟐. 𝐌𝐨𝐫𝐞 𝐡𝐞𝐚𝐝𝐜𝐨𝐮𝐧𝐭 𝐮𝐬𝐮𝐚𝐥𝐥𝐲 𝐦𝐞𝐚𝐧𝐬 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬
When you over-hire into specialisms, nobody sees the whole picture. Nobody can kill something that is not working. The team owns the problem instead of the individual, and ownership disappears.

"Headcount is not synonymous with success. It's usually the opposite."

Hiring more people to fix a problem is often just a way of hiding it.

𝟑. 𝐅𝐢𝐯𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐰𝐢𝐥𝐥 𝐦𝐨𝐯𝐞 𝐭𝐡𝐞 𝐧𝐞𝐞𝐝𝐥𝐞 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐭 𝐢𝐬 𝐧𝐨𝐢𝐬𝐞.
"There's always only five things a year that move the needle. In hindsight they're usually pretty obvious."

List everything you could build. Estimate the gain, estimate the time, rank it, start from the top.

The biggest change Frind ever made took five minutes and generated $50 million. Multi-year engineering projects rarely came close.

𝟒. 𝐘𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐢𝐬 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐫𝐞𝐩𝐨𝐫𝐭-𝐝𝐫𝐢𝐯𝐞𝐧, 𝐧𝐨𝐭 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧.
Most companies build 200 dashboards and call it analytics. Real data culture means answering a specific question within two hours. A 0.5% drop in engagement traced to the exact minute a deployment went live.

"It's being data-driven, not report-driven. The vast majority of companies are actually report-driven."

𝟓. 𝐏𝐢𝐜𝐤 𝐨𝐧𝐞 𝐦𝐞𝐭𝐫𝐢𝐜 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐚𝐫𝐨𝐮𝐧𝐝 𝐢𝐭.
From week one, Frind logged one number nightly. Not traffic. Not signups. Distinct senders and receivers of messages per day.

"Distinct senders and receivers was the absolute core metric. I focused the entire product around it."

By acquisition, over a billion messages a month. Started with a manual log in week one.

Most founders track too many things and optimise for none of them.


In 2008, Frind was offered hundreds of millions to sell. He turned it down because he had not yet learned how to lead a team.

He wanted to earn the exit, not just take it.

Most founders would have taken the money.

Source: Markus Frind on A New Wave of Entrepreneurship podcast.

https://tinyurl.com/46cpmhvj

How to set creative constraints

 

Michelangelo carved David from a reject marble block.

Smart builders set tight constraints, not bigger goals.

As creatives, setting constraints can free you up to do your most creative work.

They ask you to step up to the challenge of working within limitations.

🟢 Dr. Seuss wrote Green Eggs and Ham on a bet that he couldn't do it in 50 words.

🛸 George Lucas invented Star Wars because he couldn't get the rights to Flash Gordon.

🎨 Michelangelo had to paint before the fresco medium dried in the Sistine Chapel.

Three constraint ideas you can use today:
1/ Write the press release first
Jump a year ahead. Write the press release you'd want to send when it ships. That's your bounding box.

2/ Pitch three, not one
Pixar's rule: never pitch a single idea. Always pitch three. Your first idea is almost never your best idea.

3/ Cook with three ingredients
If you can cook any meal, you'll cook something you already know. If you can only cook with three ingredients, you'll invent something new.

Constraints feel like the enemy of creativity.
They're the engine of it.

Without them, you explore.
With them, you ship.

One of my constraints in half-year two is fear!
If I'm afraid to do it, then I NEED to do it.
If it doesn't scare me, I don't do it.

That's why I have some big goals to be putting more amazing products in front of my audience.

https://tinyurl.com/27ue8jyz

9 brain tricks marketers use

 

You think you make rational buying decisions.

You don't.

Every price you see.
Every option you compare.
Every "free" gift you accept.

Your brain is being guided.
One quiet decision at a time.

The best marketers know this.
So they build for how people actually think.

Here are the 9 concepts they use to do it:

PERCEPTION

1. The Framing Effect
↳ How you phrase something changes how people perceive it.

2. The Affordability Illusion
↳ Breaking a large number into smaller amounts makes it feel more reasonable.

3. Anchoring Bias
↳ The first price you show will always influence perceived value.

DECISION

4. The Rule of 3
↳ People almost never choose the cheapest option when given a choice of 3.

5. The Contrast Effect
↳ People perceive something as better value when placed next to a more expensive alternative.

6. The Paradox of Choice
↳ Too many options overwhelm buyers and lead to indecision.

OWNERSHIP

7. The IKEA Effect
↳ People value things more when they contribute effort.

8. The Power of Free
↳ People overvalue things that are free, even if they don't need them.

9. The Endowment Effect
↳ People value things more once they own them (or feel ownership).

These are the concepts that turn browsers into buyers.

Not by tricking people.
By making the right choice feel like the natural one.

Learn them once.
And you'll spot them everywhere.

Which of these are you already using?

https://tinyurl.com/36xd9jpe

Tips for Great Product Ideas

 

Great product ideas rarely appear out of nowhere.

They usually come from paying closer attention:

Most people think they need to wait for inspiration before they can build something worth selling.

The opposite is usually true.

The best ideas come from following a repeatable process.

Not from hoping for a lucky breakthrough.

Start by getting every idea out of your head.

Pick one topic.

Set a timer for two minutes.

Write continuously without judging or editing.

Quantity matters first.

Quality comes later.

Next, combine what you already know.

List three skills you have.

Three problems people regularly face.

Three formats you could create.

Mix them together.

Suddenly one idea becomes dozens of possibilities.

Before getting attached to any idea, validate it.

Search for it.

Type it into Google with words like "how to."

Notice what people are asking.

The more questions you find, the stronger the demand often is.

Another simple exercise is reading reviews.

Visit a product or book people already buy.

Look for repeated complaints.

Every complaint is a potential opportunity.

If many people struggle with the same thing, solving it becomes much easier.

Don't stop after finding your first idea.

Write ten.

Then score each one.

Ask yourself two simple questions:

How excited are we to create it?

How valuable would it be for someone else?

The highest combined score deserves your attention.

Sometimes the best ideas sound strange at first.

Give yourself permission to explore unusual combinations.

Many successful products started as ideas that looked unconventional until someone tested them.

When you've collected enough possibilities, group similar ideas together.

Patterns begin to appear.

You'll usually notice one concept that keeps standing out.

That's often the one worth building first.

Before moving forward, simplify your offer into one clear sentence.

If you can't explain it simply, your audience probably won't understand it either.

A useful formula is:

We help [who] go from [current situation] to [desired result].

Simple always wins.

The biggest mistake isn't having bad ideas.

It's building the first one that comes to mind without checking whether people actually want it.

Strong products aren't built on inspiration alone.

They're built on curiosity, testing, and refinement.

The good news?

You don't need one perfect idea.
You just need one idea that solves one real problem for one specific group of people.

https://tinyurl.com/2s3uh8dj

Respond, don't react

 

90% of the things that hurt your feelings

had nothing to do with you:

Someone snaps at you in a meeting.
A friend goes quiet out of nowhere.
Your boss gives feedback that stings.

And your first thought is, "What did I do wrong?"

Probably nothing.

That person was stressed. Tired. Carrying something you know nothing about.

But you took it home with you.

Replayed it.
Lost sleep over it.
Made it yours when it never was.

I used to do this constantly.

One sideways comment and I would carry it for days.

Not because I was weak.

Because I had no system for deciding what was mine to carry and what was not.

So I started running everything through six questions before I respond to anything that feels personal.

1. Can I separate myself from this?
2. Am I hearing or reacting?
3. What was their actual intent?
4. Is this really about me?
5. Can I release this?
6. What response serves me best?

That is my SHIELD method in the infographic.

And it works because it slows you down just enough to choose.

The goal is not to stop feeling.

The goal is to stop letting someone else's bad morning become your bad afternoon (and sometimes bad week when we let it).

The strongest people I know are not the ones who always have the perfect comeback.

They are the ones who never needed one.

https://tinyurl.com/ycxnp6vp

12 Habits to Build a Growth Mindset

 

Not just another motivational post.
It’s 12 ways to grow without changing who you are.

A growth mindset isn’t just a trait.
It’s a daily practice.

It’s how you respond when you’re challenged or rejected.
And it’s built one habit at a time.

Here are 12 habits to strengthen your growth mindset:
(With one action you can take immediately)

1. Let feedback guide you, not define you
☞ Feedback is not judgment. Its direction.
✅ Ask one person you trust: “What’s one thing I can do better?”

2. Add “yet” to your vocabulary
☞ You’re not bad at it. You’re just not good yet.
✅ Next time you fail, reframe: “I am not done yet.”

3. Set goals that stretch you
☞ Comfort zones keep you small. Growth zones push your limits.
✅ Write down one bold goal you’ve been avoiding and take step one.

4. Seek out real challenges
☞ Growth hides in what scares you.
✅ Say yes to one task others avoid.

5. Chase progress, not perfection
☞ Perfection keeps you stuck. Progress builds momentum.
✅ Celebrate 1 small improvement you made today.

6. Change your perspective on failure
☞ Failure is not the end. It’s the data for your next attempt.
✅ Write down what the last failure taught you.

7. Celebrate effort, not just results
☞ Hard work trains your mindset more than outcomes.
✅ Share a recent effort you’re proud of regardless of the outcome.

8. Be patient with yourself
☞ Self-growth isn’t a race. It’s a journey.
✅ Pause today and say: “I’m not behind. I’m becoming.”

9. Be a continuous learner
☞ Mindset grows with knowledge, not noise.
✅ Read 2 pages of a book that grows your perspective.

10. Surround yourself with people ahead of you
☞ What feels impossible to you is normal to them.
✅ Reach out to one person who’s doing what you want to do.

11. Learn from diverse network
☞ Different perspectives stretch your thinking.
✅ Follow 1 person outside your field who challenges your views.

12. Find a mentor who’s walked the path
☞ You don’t need 100 opinions, just one guide.

You don’t grow all at once.
You grow one mindset shift at a time.

https://tinyurl.com/mwtnw7yv