Management&Business

вторник, 24 марта 2026 г.

The 10 Global Brands That Lost the Most Value Last Year

Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year.

That's according to recent research from Brand Finance.

An infographic (below) from Visual Capitalist summarizes key findings from the report.

It looks at the 10 global brands that lost the most value year-over-year, and covers the amount each brand dropped in value.

https://tinyurl.com/2s3prcha

AI Ads: The Perception Gap Between Marketers and Consumers

Most marketers believe younger consumers have a positive perception of AI-generated ads—but most younger consumers don't actually feel that way, according to recent research from IAB.

The report was based on data from a survey conducted between October 2025 and January 2026 among 505 US Gen Z (age 16-27) and millennial (age 28-43) consumers, as well as 104 US ad industry executives who work for companies with annual media spend of at least $1 million.

Some 82% of ad executives believe Gen Z and millennial consumers feel very or somewhat positive about AI-generated ads.

However, only 45% of Gen Z and millennial consumers surveyed say they feel very or somewhat positive about AI-generated ads. This gap widened from 32 points in a similar survey conducted in 2024 to 37 points in 2026.

Some 39% of Gen Z consumers surveyed say they have negative sentiment toward AI ads, compared with 20% of millennials.

Some 46% of ad executives say brands that use AI-generated ads are "forward thinking," compared with only 22% of Gen Z and millennial consumers.

About the research: The report was based on data from a survey conducted between October 2025 and January 2026 among 505 US Gen Z (age 16-27) and millennial (age 28-43) consumers, as well as 104 US ad industry executives who work for companies with annual media spend of at least $1 million.

https://tinyurl.com/33yrvctm

The Research Habits of B2B Buyers

Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? What are the top challenges they face?

To find out, Reddit and SurveyMonkey conducted a survey of 1,202 B2B decision-makers in the United States.

Respondents say the sources they trust most when researching are peer recommendations (73% say they trust) and vendor websites (55%).

B2B buyers say the channels they turn to most during the early research phase are search engines, peer recommendations, and vendor websites.

Buyers say the top challenges they face when researching B2B vendors and solutions are not knowing what information sources to trust and finding real user testimonials.