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воскресенье, 17 ноября 2024 г.

The choice between insightful and inciteful words

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  Civil society and civility Non-profit organisations often characterise themselves as being part of ‘civil society’. Civil society has been...
четверг, 7 ноября 2024 г.

7 Marketing Books to Read

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  Alexey Cherkasov There is a great saying “The person who doesn’t read is no better off than the person who can’t read”. And a marketer who...
понедельник, 7 октября 2024 г.

Saul Alinsky’s 12 rules for radicals

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  Saul Alinsky was a very effective organizer and he developed the following rules for getting organized.  It is important to understand all...
воскресенье, 29 сентября 2024 г.

Marketing Fishing or “Hooked. How to Build Habit-Forming Products” by Nir Eyal and Ryan Hoover

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  In the modern world, manufacturers constantly produce new products, expand the range of existing goods and try to run more effective marke...
понедельник, 26 августа 2024 г.

Lateral Marketing by Kotler

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  Alexey Cherkasov The book  «Lateral Marketing: New Techniques for Finding Breakthrough Ideas»  by  Philip Kotler  and  Fernando Trias de B...
суббота, 24 августа 2024 г.

Roger Martin. The Design of Business: Why design thinking is the next competitive advantage

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  Extract from  amazon.com : Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple...