Management&Business

  Michelangelo carved David from a reject marble block. Smart builders set tight constraints, not bigger goals. As creatives, setting constr...

  Great product ideas rarely appear out of nowhere. They usually come from paying closer attention: Most people think they need to wait for ...

  Use the hashtag # SCAMPER Technique. The SCAMPER Technique is a 7-step method that helps you tweak and improve ideas creatively: 🔁 S – ...

  Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most,   ac...

  Alexey Cherkasov Now we live in a world where the consumer faces not just one type of product, but dozens. Therefore, when a new product o...

  Alexey Cherkasov The book  «Lateral Marketing: New Techniques for Finding Breakthrough Ideas»  by  Philip Kotler  and  Fernando Trias de B...

  A process for generating ideas? Ideas are a creative business not a mechanical one, do you say? In a world, where everything is process-dr...

  by  David Wilsey   In a recent class I was challenged by a participant whose organization wanted to be able to measure creativity. They fe...

  In today’s business environment, there is mounting pressure for B2B marketers to do more with less. The pace of business is fast, teams ar...