Management&Business

  Your brain decides in 13 milliseconds if it trusts a brand. Color drives 85% of that split-second judgment. Why does color matter this muc...

  How adding a new option might change our perception of the existing options What is the Decoy Effect about? “[…] when we are choosing betw...

  Excerpted from The New Psychology for Managing People By Mortimer R. Feinberg et al Be a source of good current information.  — Industrial...

  Back in the days when the hairbrush was a favorite tool of discipline, Dad was wont to remark, somewhere on the way to the woodshed, “This...

Over the past few weeks, we’ve explored the 6 principles of persuasion by  Dr. Robert Cialdini ,  with more than 50 real-life marketing ex...

Alpha or Beta? Which seat you choose in the meeting reveals a lot about your character and your role in the Company. Have you ever h...