Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research from RRD and Finn Partners.
The report was based on data from a survey conducted in November 2022 among 300 marketing professionals in the United States who have insight into the decision-making processes at their organizations.
When asked what benefits print marketing has over digital marketing, respondents cite that it enables them to provide a physical copy of information (41% say is a benefit), that it provides an offline channel for consideration (39%), and that it provides a tactile, interactive, and memorable experience (34%).
About the research: The report was based on data from a survey conducted in November 2022 among 300 marketing professionals in the United States who have insight into the decision-making processes at their organizations.
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