Can AI do a decent job of rewriting the taglines of popular brands?
To find out, Quality Logo Products had a generative AI program rewrite the slogans of 50 top companies. The researchers then surveyed 1,007 Americans to find if they liked the original slogan or the AI-generated slogan better.
Overall, people preferred the slogans generated by AI 46% of the time.
The AI-generated slogans that people preferred most over the original slogans were for Google, Facebook, Samsung, Adobe, GoPro, and Microsoft.
The slogans that people were fairly evenly split on included those for LEGO, Levi's, and Ford.
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