вторник, 3 ноября 2015 г.

25 Businesses That Make Life Simpler for Other Businesses

25 Businesses That Make Life Simpler for Other Businesses

JOHN BOITNOTT
Journalist, Digital Media Consultant and Investor

As a small business owner with my own personal brand, streamlining my process by finding resources that are affordable and easy to use is a must. I've written about productivity here before, but soon after, I received requests to write more about additional solutions that make our business lives more manageable. I'm happy to fulfill these requests, partly because my list is ever-changing and expanding, with new solutions coming to market constantly.
Here are 25 startups that will simplify your business life, and help you get more done.

1. Buffer.

Any small business owner knows that you must have a social media presence. Buffer allows you to streamline your postings with a simple UI and times them so that they post throughout the day. I recommend this to any entrepreneur who needs to build their followers, but only has five minutes to plan their tweets.

2. Charlie.

Charlie has become an ace in the hole for me. The app tells you everything you need to know about the person you'll be talking to in your next meeting. It gives you a cheat sheet before the meeting, including LinkedIn connections, breaking news on the person's company, or what's happening with their competition. I've found it to be invaluable because it provides information that can be used as icebreakers in conversations.

3. Crazy Egg.

Crazy Egg shows you interactive heat maps of users on your website, and tells you who's leaving the site. See where people are clicking, where they're interested, and where they aren't. Tools like these help you better monetize your site and turn visitors into revenue

4. Documaster.

Having a hard time finding documents on your computer? Documasteruses natural language processing, machine learning, and other keyword strategies to better organize your documents and find what's actually important.

5. Doodle.

Looking to manage your schedule better but can't afford an assistant? Using a free web tool like Doodle is one of the simplest ways to control your calendar as well as a helpful way to find dates for meetings with your colleagues.

6. Dreamfunded.

Need funding? Looking to fund startups? Dreamfunded is an angel investing crowd funding platform started by angel investor Bill Payne, who curates startups for angels to invest in. These types of platforms are becoming more and more popular, and are perfect for both angels and startups, as veterans like Payne sift through the ideas so that only really good ones make it on the platform.

7. Due.

One of the biggest headaches that a company faces is paying bills.Due is one of the better services out there at handling it. This platform helps manage accounts payable and receivable and provides easy to use time tracking.

8. Flock Draw.

White-boarding and brainstorming creative ideas is often important to taking virtual teams to the next level. Flock Draw allows your team to whiteboard together in real-time, so everyone can visualize what's being said. Create a free session, and have access to tons of tools to show your idea to the entire team.

9. Grubmarket.

Scaling quickly in 10 markets, farm to fresh Grubmarket provides your office with some of the best food and snacks available. Part of being a great employer these days is providing fresh food and snacks for you employees, and Grubmarket will bring you some of the best.

10. HipDial.

This services greatly simplifies conference calls by allowing colleagues to simply call a personalized phone number assigned to you.HipDial lets you take a conference call at any time without the hassle of scheduling or creating a new room for each call.

11. Hostt.

Every business needs a website, and therefore needs web hosting.Hostt provides free website hosting, perfect for eliminating an unnecessary expense and helping you bootstrap.

12. Infographics.space.

No type of online content is shared quite as much as infographics.Infographics.Space is a design agency that specializes in making highly professional infographics for entrepreneurs on a budget.

13. Last Pass.

Most business owners have to keep track of a thousand different passwords, and often each one has to be different for each site. This includes numbers, letters, bizarre combinations, and other items that can be difficult to remember. Use a tool like Last Pass to keep all of your passwords in one place so you can access them from wherever you are.

14. Lumi.

Going to conferences and need some cool swag? Lumi allows you to put your logo on anything. Being able to put your logo on items that people keep is a huge bonus, rather than choosing cheap stuff people will just throw away.

15. Near Me.

Need a turn-key responsive marketplace website to sell your merchandise? Near Me empowers owners of small business by making marketplace management simple from design to analytics, and letting small business owners look like a larger company, without any coding or engineers.

16. PandaDoc.

One of the most important parts of the sales process is the sizzling proposal that hooks the prospect. Having the right proposal can make or break a deal. One tip I have for proposals is knowing a client's hot buttons and making sure they land in the proposal. That's what makesPandaDoc so great. You can modify and personalize the proposal for each client to insure its gets the clients attention. You can track once they open your proposals as well as what they're looking at within to quickly follow-up and intelligently address objections.

17. Peer Space.

Need to rent a space for a party, or an office for a day? Have an important meeting and need to impress? Perhaps you have an office your team only uses a few days a week. Use Peer Space and rent a spot, or rent out your own - it's like an AirBnB for business offices.

18. Product Hunt.

I've found this site to be the most helpful location on the Internet for discovering new products. Apps that help startup founders are highly popular on Product Hunt. Founder Ryan Hoover's Reddit-like daily list of recently-discovered products has built a massive community, too. Some startups I talk to say they've received tens of thousands, if not hundreds of thousands, of visitors when they "hunted" their product on the site and it floated to the top portion of the front page. Overall, this is a highly effective way to launch or find new users for an app, product or service.

19. Redirect.com.

If you have international traffic, you should be using this service.Redirect monetizes your international web traffic with a geo-targeting system that uses a combination of CPC, CPM, and CPA strategies.

20. Remoteinterview.io.

Interviewing engineers is important to building an A team, however a business owner must usually require some rapid prototyping/live coding to insure that the engineer can actually code. Remote interview allows potential employers to watch the engineer code in real-time and therefore help to insure he or she is qualified (or simply learn about his or her thought processes). The service also provides programming tests, saving your business a lot of time and money before you invest in a team member that doesn't work out.

21. Searchmetrics.

The cornerstone of a business in the 21st century is its web presence. Being found on the front page of Google for specific keywords is critical. Searchmetrics provides SEO analysis to optimize your content marketing strategy so that your company is found under the right circumstances.

22. Shyp.

Most businesses have to ship packages at some point, whether its merchandise, contracts, company property, etc. Waiting in long lines at the post office is a waste of company resources, so that's where Shypbecomes a helpful resource. Take a photo on your mobile phone, upload it to the mobile app, and Shyp comes and does the rest - including using the most low-cost, reliable shipping method possible.

23. Trello

Need an online collaboration system to help you work with teammates in order to complete a task? Trello could be the right project management solution for you. I've used it on multiple occasions and it definitely cuts down on confusion, not only in determining how a project should be completed, but in figuring out where in that process you are currently working.

24. Wrike

Need another project management recommendation? There are many of these platforms, and entrepreneurs tend to switch among them a little more often than you'd think. Wrike is one that several founders have recommended to me in conversation. It allows your team to have real-time collaboration, document sharing, and a news feed to keep everyone informed.

25. Zirtual

Often, as small business owners, we become overwhelmed with the little things, and the little details slide. Unfortunately its the little details that often set you as an entrepreneur apart. Zirtual is a virtual personal assistant who take care of calendaring, scheduling, inbox management, and gives your team an extra hand.

From A to Z: 200 Essential Resources for Entrepreneurs Building a Business




JOHN RAMPTON

CONTRIBUTOR

Being an entrepreneur can be difficult. Being an entrepreneur attempting to launch a startup is even more challenging. The good news? You don’t have to go it alone. There are a lot of tools and resources at your fingertips online to help you successfully plan, launch and run your business. And, here are 200 of those essential tools and resources.

A/B tests.

A/B testing your website will be crucial to your continued success and improvements online. A startup should always be testing what's working and improving on it.
  • Experimentation and Testing: A Primer - a great resource when beginning testing from Avinash Kaushik.
  • Google Analytics - this comes with “Content Experiments” which permits users to split-test page variants within programs.
  • Optimizely - cost-efficient A/B, multivariate, and mobile texting for starters.
  • Crazy Egg - at $9 per month this tool provides heatmaps to understand user behavior.
  • Vanity - “an Experiment Driven Development framework for Rails.”

Analytics.

There are some of the top companies that I've used to analyze every aspect of my business.
  • Piwik – free, open source web analytics platform.
  • Cyfe - “an all-in-one business dashboard app that helps you easily monitor all your business data.”
  • WooRank - SEO, Social Media, Mobile Optimization, Usability reports.
  • Buffer - free social media engagement stats.
  • Google Analytics- free web analytics and optimizer.

Blogging platforms.

With your startup you need to make sure it's built on a strong framework. Here are some of the strongest CMS systems that can help your startup scale online.
  • WordPress - most popular and flexible content management system.
  • Joomla - an advanced CMS similar to WordPress.
  • Postach.io - converts Evernote notebook into a CMS.
  • Wix - equipped with code-free website builder, a blogging platform, and website hosting.
  • Medium -  a collaborative blogging platform.

Business plans and canvas.

These are some of the best companies and informational sites to help you with that dreaded startup business plan. Though I hate putting together a business plan, it's necessary. You have to do it.

Cloud/open source resources.

These are sources that I use on a daily basis to sync my life and keep all my files in the same location.
  • Dropbox - free cloud storage that you can share.
  • Github - the world’s largest open source community.
  • Joyent - powerful public cloud and private cloud software solutions.
  • Box - secure content sharing, management, and collaboration.
  • AWS Free Tier - cloud solution from Amazon.

Competitive online Adword/PPC analysis.

I'm a competitive guy online and like knowing what my competition is doing online. These tools help my startup stay ahead of the game and help my business better know what to do.
  • SEMRush - advanced SEO/PPC keyword research tool.
  • Google AdWords - a free AdWords tool and Keyword Planner.
  • Spyfu - spy on competitors ads and keywords.
  • iSpionage - up-to-date competitive analysis.
  • WordStream - Adwords grader and advisor.

Content and online marketing.

Content is King in the startup and online world. The more you know how to strategize your content, the better you'll rank online. The better you rank, the more customers you'll have. Here are some of the best sources that I've found online.

Crowdfunding.

Without cash, your startup will fail. Here are some of the best sources that I've found to getting crowdfunding for your startup, product or service.
  • Kickstarter - a great option for creative projects seeking funding.
  • DreamFunded - crowdsource funding for your startup.
  • GoFundMe - features built-in connections to Facebook, Twitter and email for easy sharing.
  • Indiegogo - popular site internationally because of its flexibility to fund almost anything.
  • RocketHub - features FuelPad and LaunchPad programs for promotion.

Customer feedback and support.

If content is king, customers are queen. Supporting your customers and giving them everything they need will help your business grow fast. Happy customers equal long-term customers.
  • Olark – a live customer chat and customer loyalty platform.
  • Tender – customer support software that contains a knowledgebase tool. forums and notifications regarding your site.
  • Desk – one of the best and easiest support softwares I've ever used.
  • Zendesk – web help software that features customer support, self-service and engagement tools.
  • Groove – provides a simple online Help Desk, as well as customer support metrics.

Design.

Getting a nice design, logo, look and feel for your website will help you stand out in the eyes of your competition. Here are some amazing places you can find good design and photos.

Discovery.

Getting your product out to the world is one thing. These tools will help you to validate, discover and push your product online.
  • KISSmetrics - “Track, analyze and optimize your digital marketing performance. We show you what's working and what's not across all campaigns.”
  • Google Trends - provides the most popular online searches.
  • Product Hunt - discover the hottest new products.
  • Erli Bird - “Validate your product, beta test, get feedback, and improve.”
  • TrackMaven - a powerful competitive intelligence tool.

Distribution.

These are some of the best resources that I've found in the PR world to get your startup product out there without spending a lot money.
  • HARO (Help A Reporter Out) - share your expertise with a reporter.
  • PRWeb -  the highest-rated press release service.
  • ProfNet - connects experts and journalists.
  • Boost Your Posts on Facebook - promote posts on Facebook.
  • Market Wired - provides news distribution and social communications solutions.

Email.

Email is one of those things I neglected as a business in the beginning. Not now. I've seen an almost 30 percent lift in my business since I started to double down and focus on email.
  • MailChimp - used to gain subscriber profiles and send out personalized and automated emails.
  • Hello Bar - free tool used to collect more email subscribers.
  • Intercom - a great chat and help widget, that also has automated email triggers.
  • YesWare - know when someone opens your email. Best stalking known to man.
  • Boomerang - Gmail tool used to schedule emails and follow-up reminders.

Ecommerce.

Selling online is the lifeblood of most startups. Here are some of the top ecommerce companies out there to help you.
  • Shopify - sell your product on this popular online store.
  • WooCommerce - a popular WordPress ecommerce plugin. Note: Mainly for smaller under 1000 sku sites.
  • Magento - ecommerce software tailor fit to your needs. Note: Mainly for larger 1000+ sku sites.
  • Prestashop - free software to set up your online shop.
  • Symphony Commerce - “The most advanced commerce applications as a service to power your online store, fulfillment, and marketing.”

Freelance.

Hiring full time employees is very expensive. Here are some good locations to find good freelancers at startup rates. Special note: make sure to evaluate your startup freelancer before giving them everything!
  • Freelancer – great place to find outsourcing for small businesses.
  • upWork – allows you to hire low-cost freelance talent.
  • Loot – on demand social freelancers.
  • Elance – you can browse profiles before hiring freelance help.
  • TaskRabbit – you’re busy, so why not outsource errands and skilled tasks to others?

Find a co-founder.

Here are some of the top places that I've used to find co-founders and other crucial team members.
  • CoFoundersLab - helps you locate a co-founder by city or industry.
  • FounderDating – a premiere site for connecting founders and co-founders.
  • Founder2be - helps you find a co-founder for your startup.
  • YouNoodle – founder matching through competitions.
  • FounderSoup - connecting you to “a network of Entrepreneurial Stanford engineers, designer, doctors, marketers, salespeople, etc.

Founding.

Here are some good websites for entrepreneurs looking to be better founders, meet other startups like theirs and, overall, become bigger online.
  • f6s - contains a list of all the accelerator programs, as well as a social network for startups and angels.
  • Startup Stash - an excellent curated list for all your startup needs.
  • Angellist - connect with investors and raise funds online.
  • The Funded - a community of CEOs, founders, and entrepreneurs that discuss fundraising, as well rate and review angel investors and venture capitalists.
  • Kaufman Founders School - an online educational resource for entrepreneurs.

Growth hacking.

Growing your business is important. Here are some top places for information on growth hacking.
  • Colibri.io - allows you to tap into social networks and digital media to gain visibility.
  • Nimble - gather the contacts of you and your team to construct an Intelligent Relationship Platform.
  • Pay With A Tweet - create social buzz by rewarding people to mention your content or product.
  • MixRank - creates a highly targeted list for your business.
  • GrowthHackers - online community that helps marketers learn and share effective marketing techniques.

Groups.

Participating in a startup organization/networking event will help your business to grow faster than ever before. Here are some of the top startup organizations in the world.

Legal.

Getting your business setup is step one to making your business real in the eyes of the government where you're living. Here are some great places for both legal advice and getting your startup setup.
  • Startup Documents - “generates and stores legal documents for early stage companies”
  • Orick’s Legal Documents for Startups - contains contracts and other legal documents that have been curated by an online community.
  • Legal Zoom - legal solutions for starting and running a business.
  • Nolo - share legal forms and connects you to a lawyer if needed.
  • PandaDoc - eSign your important docs. Know exactly when and what they are looking at.

Loyalty programs.

Here are some of the best loyalty programs that I've found online for startups.
  • Technology Advice - connects you to the best loyalty programs for your industry.
  • RewardStream – a loyalty and customer referral designed specifically for your business.
  • Perka - a loyalty program that encourages repeat visitors.
  • RewardLoop - a powerful mobile loyalty program.
  • BigDoor -  a loyalty and rewards program that allows you to reward customers even when they aren’t making purchases.

Market research.

Researching what's going on in the startup world is tough. Here are a few amazing resources to help you along the way.

Must-read websites.

These are the must read resources for entrepreneurs to learn and grow. Here are the best resources that I go to daily.

Name generators.

Looking for a name for your startup? Here are a few great resources to get you going.
  • Domainr: a free domain name search.
  • Knowem – search tool for domains and trademarks.
  • Naminum: helps you discover the perfect company name.
  • Impossibility: “The best domain name generator ever.”
  • Wordoid: suggests creative names for your product, domain, or product.

Payment - billing and invoicing.

Here are some of the best online billing services that I know. Note: I'm the founder of Due, so I know all the competition very well.
  • Yardbook - amazine invoicing tool for online professionals.
  • Stripe – APIs and tools to accept and manage online payments.
  • Aria – an active monetization platform.
  • Due – online invoicing and time tracking platform.
  • Quickbooks - Great way to keep track of your books.

Product launch.

Here are a few amazing resources for when you're launching a product and need a little extra help.

Project management.

Here are some of the best tools that I've used to keep track of my projects with a large (or small) team. Collaboration will help your team to build an even more amazing product. Here are some of the best out there.
  • BaseCamp - popular project management; free for up to two months.
  • Trello - organize and monitor projects visually.
  • Campfire – team collaboration that features a real-time chat.
  • Podio - cloud-based collaboration service.
  • Wrike- delivers full discretion over your tasks and allows you to collaborate with your whole team.

Question and answer/networking.

You don't know everything, that's why there are the following resources. They will help you with questions you may have along the way.
  • Quora - ask or answer questions related to your industry.
  • LinkedIn - the world’s largest professional network.
  • StackExchange – expert answers to your questions in 137 different communities.
  • Reddit - large community who network by sharing relevant content.
  • Onstartups - the discussions on this hub are great for information and networking.

Remote working.

Here are some great resources to help you with remote workers.
  • Asana - converse and assign tasks with team members without email.
  • Skype - call or message anyone from anywhere in the world.
  • StartMeeting - free audio conferencing.
  • Yammer – a private social network designed just for companies.
  • Hipchat – private group chat, instant messaging and file sharing.

Social media/social monitoring.

Monitoring social media can be a pain. These are some of the top tools that I've used to monitor and respond to customers on social media. They'll give you a good idea of what's going on.
  • Hootsuite - “Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.”
  • HubSpot – one of the best online marketing and web analytics systems.
  • Buffer – simple social media marketing software.
  • Tweetdeck – “the most powerful Twitter tool for real-time tracking, organizing, and engagement.”
  • Adstage – manage all of your Google, Bing, Facebook, Twitter and LinkedIn Ads in one place.

Surveys and polls.

Collecting surveys can help your business get unbiased information. Here are some great resources for startups to collect feedback online.

Time management/distraction prevention.

Time management is something you need for your startup. You'll never get back time so make the most of it with these tools.
  • Self-Control –a Mac application that blocks out distracting websites for a specific amount of time.
  • Concentrate - helps keep you focused by shutting down non-essential apps and websites.
  • RescueTime - helps you understand daily habits so you learn to become more productive.
  • Time Tracking - time tracking software to help you discover how much time you’ve spent on a project. Note: I'm owner of this company!
  • FocusBooster - a digital pomodoro timer.

To-do lists.

These are great apps that you can use to keep track of to do's.
  • Evernote - organize your daily projects in one workspace.
  • Pocket - save important articles or videos to view later.
  • Remember The Milk - to-do-lists and reminders.
  • Wunderlist - lists that you can share with family or team members.
  • Todoist - powerful to-do-list tool that comes with a task manager.

Travel.

I'm always traveling. As a startup founder, you should get used to traveling. Here are some great apps to help me travel better.
  • Trip-it - gives you a master itinerary of your travel plans.
  • Shoeboxed - use to scan and organize receipts during travel.
  • Where Nomads at - connects you with digital nomads all over the world.
  • Time Trade - appointment scheduling software.
  • Airbnb - great resource when you need last-minute or affordable lodging.

Video.

Having video for your product will help you to explain your product in a way that only certain people will understand. It also helps you to show, not just tell. Here are some great resources for video beyond YouTube.
  • Wistia - professional video hosting equipped with analytics and marketing tools.
  • Powtoon - create awesome animated and video presentations.
  • Tracker – video analysis and marketing tool.
  • Stupeflix - create free, unlimited videos.
  • Wideo - another tool to create animated videos.

Websites and hosting.

Here are some of the top and cheapest resources to host your website as well as have a nice looking website online.

Wireframing and mockups.

Here are a few great resources to quickly wireframe your startup and mockup quick templates. Here are a few great resources.
  • Gliffy - allows you to “ create professional-quality flowcharts, Org charts, UML diagrams, Network diagrams, Wireframes, Technical drawings”.
  • Wirefy - intuitive wireframes for web development.
  • Frame Box - easy, sharable frame sharing.
  • Pencil Project - a free and open-source GUI prototyping tool
  • MockFlow - easy wireframing tool that you can collaborate with others.

X, Y and Z…

Here are 12 more very useful tools and resources that deserve mention.

Need More?

Finally, here are five links that have additional tools and resources for startups and entrepreneurs.
Here's to building the best startup in the world!