четверг, 20 июня 2024 г.

Moral Governance

 


Moral decision-making

Governance can be recognised as a moral undertaking, especially when characterised as ‘doing the right things in the right way’. 

Ethical (or moral) decision-making involves use of a ‘moral compass’, guided by agreed values, to make decisions which are both legally and ethically sound.  The quadrant chart below summarises the combinations facing non-profit directors when they are balancing conformance and performance considerations.


Moral (ethical) culture

‘Organisational culture’ is also recognised as a governance responsibility, and this extends the moral dimension of the board’s work beyond decision-making to promoting and monitoring the desired moral climate for those working on behalf of the organisation.

One moral compass model offered to assist directors and management to create more sustainable enterprises, is summarised in the header image above (based on one devised by Marco Grasso and J. David Tàbara, Towards a Moral Compass to Guide Sustainability Transformations in a High-End Climate Change World, Sustainability 2019, 11, 2971; doi:10.3390/su11102971). Unlike some compasses, which distinguish between right (true North) and wrong options, this one outlines three sets of considerations relating to values, standards, and principles, all of which are recommended as decision-making aids or factors.

Moral distress has been defined as occurring “When one knows the right thing to do, but institutional constraints make it nearly impossible to pursue the right course of action” (Jameton 1984). This condition is different from a moral dilemma where two or more equally valid actions are known but a choice must be made between them. It also differs from moral ambiguity or confusion, where the right course of action is not known.  Part 2 in this series of posts will offer further perspectives on these distinctions.

Doing the right things the wrong way

Focussing on ‘adding value’ and ‘productivity’ as boards are required to do, can sometimes mean that employees and volunteers are placed under moral pressure.  Where this occurs, it could be thought of as ‘doing the right things the wrong way’, and so directors and managers need to be alert to this risk, and use appropriate preventive controls.

There can be a mismatch between what staff or volunteers believe is right and what they are being asked to do – or not do.  This may lead to moral distress and/or injury, as outlined in the continuum chart below (adapted from a chart in a presentation by Gerri Lamb PhD, Taking Care of the Compassionate Care Team: Conversations about Moral Distress and Moral Injury, delivered courtesy of the Providers Clinical Support System and the National Association of Community Health Centres, March 2020).


Your organisation’s risk inventory is likely to include a health and safety commitment, and will doubtless have assessed specific risks to the public, staff, and volunteers from the activities you undertake.  You may not have considered the risk of moral distress or injury to the psychological health of your personnel however, and so the chart below, adapted from one devised by Celia Moore and Francesca Gino (2013), outlines facilitators, aggravators, and some of the psychological consequences of neglecting the moral dimension of work within an organisation.


Moral (ethical) governance requires attention to the elements of the organisational climate and culture which support and enhance the meaningful engagement of staff and volunteers. 

Moral Climate and Culture

When the moral climate in an organisation is the cause of moral distress, it could seem like ‘victim blaming’ to suggest that a ‘resilience bundle’ should be provided to employees or volunteers to help them to cope.  As with any risk analysis, unless you identify and address the root cause of a problem, it will recur.

Non-profit directors and managers share responsibility for creating and maintaining a moral (ethical) climate and culture, which supports staff and volunteers in a manner that boosts morale rather than eroding it.

Apart from compliance with work health and safety obligations, non-profit boards should also consider their ’employer of choice’ status, and the organisation’s cultural profile – sometimes called ‘reputation’. Having the right policies, expectations, behaviour standards, and resource levels helps, but engaging people in a manner which respects their need to express their moral values (i.e. their moral agency) is also necessary.

Moral distress risk analysis

As with any risk analysis, it is important to understand contributing factors, causes and triggers for a moral distress ‘event’.

Carina Fourie PhD (Who is experiencing what kind of moral distress? Distinctions for moving from a narrow to a broad definition of Moral Distress, AMA Journal of Ethics, June 2017, Vol 19, No.6, 578-584) has argued that moral distress may be experienced due to a range of factors.  She suggests that it is helpful to distinguish between these causes, which may exist separately or in combination, depending on the circumstances in each case.

Constraint distress could arise due to such internal or external factors as under-staffing, insufficient budget, unmet demand levels, lack of equipment, or policy restrictions which prevent delivery of the ‘right’ care or service.

Uncertainty distress could eventuate where inadequate directions, supervision or training are provided.

Conflict distress can happen when two morally valid options are available, but only one can be employed.  It might also arise where a more senior person gives a directive which the employee or volunteer sees as conflicting with their values and moral code.

Moral Distress Levels, Factors, and Agency

Peter and Liaschenko (2004) define moral agency and its relationship with moral distress as follows:

“Moral agency is defined as the capacity to recognise, deliberate/reflect on, and act on moral responsibilities. In order to experience moral distress an agent is required to possess at least some autonomy in recognising and reflecting upon moral concerns. Yet on the other hand, an agent’s autonomy must be at least somewhat constrained in acting upon the very moral responsibilities s/he understands him/herself to have. This apparently irresolvable contradiction is moral distress.”

Moral distress is also cumulative, and some authors have described this as a crescendo effect, in which the stress response grows as each instance or trigger event occurs, so that more serious and longer-term psychological damage is experienced. One event might produce extreme discomfort, but a series of events, and the anticipation that more will follow, can lead to PTSD, nervous breakdown, and other trauma, up to and including self-harm.


Moral Distress Prevention and Response

Certainly, for many suffering this level of moral distress, leaving their role seems to be the only option.  When people leave, the organisation potentially suffers as well as the employee.  The cost of selecting and inducting a replacement, and the lower productivity they are likely to offer while onboarding, are secondary harms resulting from the moral distress experienced by the staff member or volunteer.

For those who stay, disengagement from their work (presenteeism), absenteeism, depression, low productivity, compassion fatigue, or worse, deliberate sabotage of processes or systems, are just some of the possible consequences.  See Part 1 of this series of posts for a chart illustrating the continuum of moral distress and injury.

The header image above illustrates some of the elements of the organisation’s moral climate likely to be considered by directors attending to their ‘duty of care’. Based on Victor and Cullen’s (1988) conception of ‘The organisational bases of ethical work climates’, this schematic uses three ethical criteria (benevolence, principle, and egoism, or self-interest) as lenses through which to consider three levels of focus (individual, organisational, and societal).

The governance mechanisms involved in preventing moral distress and promoting a positive ethical climate include your:

  • Strategy – especially the section on values, but also collectively how reasonable to scale and scope of your goals might be given your resource capacity
  • Code of conduct
  • Governance standards regarding conflict of interest, gifts and hospitality, information privacy, information security, third party relationships, etc.
  • Policies on matters such as human rights, modern slavery, equal opportunity, discrimination, bullying and harassment, performance management, complaints and grievances, sustainability, etc.
  • Risk management framework and plan – especially control measures designed to prevent moral distress
  • Stakeholder relations and service delivery standards

To the extent that governance and management systems and processes effectively promote a positive moral climate, directors and managers will themselves avoid experiencing moral distress.


Moral (Ethical) Concepts

Parts 1 and 2 of this series of posts on moral governance referred to various ethical concepts and defined certain terms with a focus on distinguishing between causes and symptoms of different degrees of moral distress.

With a view to offering a more extensive list of key ethical concepts and terms used in moral governance, this part is focused on two versions of the same chart – a summary version in the header and a more detailed list of definitions in the one below.


Links to further information appear below most of the terms listed, and to obtain a pdf with active links, you may wish to click here.

Background to the Moral Governance series

My interest in exploring governance aspects of moral distress was triggered by a mentoring session I held with a mentee in a large public hospital. She had been tasked with adjusting demand management measures for her department in the light of the hospital having reached capacity. Part of our session dealt with discussions brokered between her team and hospital ethicists about any moral distress that might have arisen from proposed changes.

It struck me that moral distress is a condition that is experienced in most organisations (even the Federal Parliament) at some stage or other, and that non-profits of all types are faced with the same issues of internal and external constraints, uncertainty, and conflicts as larger institutions. Very few, if any however, would be likely to have ready access to ethicists to facilitate decision-making that could prevent moral distress and other ethical concerns. The responsibility for governing and managing in an ethical manner is held personally by non-profit directors and managers, and it is up to them to ensure that their policies, systems and processes support ethical decisions and behaviour.

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How to Write a Partnership Proposal

 


Partnerships generate $3.9 billion per year in the U.S. and supercharge the revenue of companies like Microsoft, Atlassian, and Shopify. Teaming up with another professional or company can multiply your capacity, expertise, and growth.

With so much at stake, approaching a potential partner can be intimidating. Whenever I make a business pitch, there are three items I work to perfect. First, an underlying relationship to build on. Second, a stellar verbal presentation for a pitch meeting. And third, a killer partnership proposal.

A partnership proposal is a powerful tool to showcase your professionalism and convince your potential partner why they should collaborate with you. I’ve compiled what you should include in your proposal, plus four partnership proposal templates to give you a head start.


To make an effective proposal, show that you understand your partner’s motivations, mission, values, and goals. Here, I personalized my pitch with details about my future partner’s values, strengths, and achievements.


3. Showcase Your Value

While the main focus of your proposal should be on your partner’s motivations, you need to prove why you are the right partner for them — and no one else. Talk yourself up and demonstrate how your value proposition can enhance their value proposition. Here, I took a visual approach by showing the career achievements of one of the partners.


4. Outline the Structure

Now, it’s time for the nitty-gritty. Remember, this isn’t a contract, but it’s time to start giving shape to the partnership. Ask an attorney to consult on the best legal structure.

If this is a limited-scope partnership, break down all the little details — budget, timeline, roles, expectations, communication, and deliverables. Specify how disputes will be resolved if there are any.


5. Discuss and Negotiate

A partnership proposal is just one milestone in a partnership discovery process. Take your time setting the right terms and tone for the deal.

Once you’ve submitted a partnership proposal, welcome a dialogue and back-and-forth negotiation as you align your goals and values and settle on terms.

The proposal is a living document that you can update and replace with a formal agreement if all goes well.


Partnership Proposal Template

Take and adapt HubSpot’s free business proposal template for a quick way to get started.

I like this template because it’s easy to use and available in both Word and PDF formats.

The template comes with expert tips to guide you through each section, from understanding the problem to pitching the solution


Partnership Proposal Examples

If you’re looking for inspiration — and maybe some more templates — take a look at these stellar partnership proposals.

Partnership Proposal by Pitch


Format: Slide deck

What I like: Visuals that pop

A podcast network pitches a partnership with a creator in this fictional partnership. This colorful proposal by Pitch uses a slide format to outline a potential partnership. Pay attention to the “Values” and “Team” slides, putting the company’s best foot forward through text and visuals. I also like how they break up long walls of text with bullets, graphics, and photos.

The “Next Steps” section leads into action by making it easy to respond and say yes.

Business Partnership Proposal by PandaDoc


Format: PandaDoc (online or exportable to PDF)

What I like: Fillable sections

If you want to impress your partner with a professional document, take a gander at PandaDoc’s business partnership proposal template. It sprinkles tasteful design elements here and there to toe the line between buttoned-up and innovative. I particularly like the layout of the SWOT analysis and goals and objectives sections.

Fillable sections make it fast to populate. When you enter your partner’s name once, it enters it on every page it’s needed. And when your proposal is ready for a signature, you can e-sign right on the document.

Influencer Proposal Template by Beautiful.ai


Format: Slide deck

What I like: Animated elements

Most proposals aren’t printed anymore — they’re viewed on a computer or smartphone. So, why not create one that’s designed for it? Beautiful.ai’s influencer marketing proposal gives a gorgeous blueprint for a partnership between a brand and an influencer. This proposal covers everything an influencer might need to know about a campaign, from messaging to budget to the content review process.

The subtle animation on the graphics gives a nice touch, but the clear outline of goals and metrics is even better. The slides are also quick to customize with just a prompt powered by AI.

Partnership Proposal Tips

Brandice Daniel, CEO and founder of Harlem's Fashion Row (HFR) and author of Small Business, Big Partnership, shared how pivotal a proposal is in landing a partner.

“The partnership deck is so important. You’re basically saying to a brand, ‘You want to have a conversation with me and here’s why.’ You’re building credibility.”

Daniel also shared tips on the Earn Your Leisure podcast about what makes a great partnership proposal.

1. Presentation Matters

“The partnership proposal is like how you’re wrapping your company,” Daniel advises. “Consider getting a professional graphic artist to design your deck, and try to keep it to 10 pages.”

2. Highlight Your Audience

Daniel reminds us that, At the end of the day, brands want to partner with your audience. The reason they’re going to partner with you is because they think they’re going to be able to get more business by working with you.” She recommends to “highlight who they are, what they do, and how they connect with your brand.”

3. Connect Outside of the Document

A proposal is just a tool — and how you connect outside of the document matters. “People underestimate human connection. If people get on the phone with you, if they’re feeling your vibe and they’re excited, it’s a different conversation,” says Daniel.

Scale Your Business With Partnerships

Partnerships are magical because they give you access to a new audience and expand your capacity and expertise. But finding a good fit can make the difference between a successful partnership and a failed one.

When done right, the proposal process surfaces priorities and values that inform whether the partnership should proceed. I was surprised to find that partnership proposals are such a unique blend of high-level vision and financial and legal details. Neither is more important than the other; both are needed to make a proposal effective.


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