Emotional SEO?

Search engine optimization involves a series of external and internal factors, from HTML tags to the creation of quality content, through the user experience, and hundreds of other factors. Based on what SEO is and what it works for, we can say that Emotional SEO is a new way, different from doing SEO. More human.

Emotional SEO is a more humane way of doing SEO. Consists of including emotions in the different factors that influence search engine optimization

Emotions are part of us and are part of each of the communicative processes we perform on a day-to-day basis. There are different theories about emotions, authors that classify emotions as positive or negative, those that show the existence of basic and advanced emotions, and others more known as the one emitted by Paul Ekman. This author defends that there are six basic emotions: sadness, happiness, surprise, disgust, fear and anger.

“An emotion is not simply a feeling state. Emotion is a complex chain of loosely connected events that begins with a stimulus and includes feelings, psychological changes, impulses to action and specific, goal-directed behavior” (Plutchik, R. 2001, American Scientist, vol. 89).

The human feels and manifests these emotions, the same ones that lead him to perform different actions in response. If this scenario is transferred to the Internet, we can see how emotions are also part of SEO and search processes.

Speaking of emotions in SEO is focused on creating contents that provoke desire, joy, sadness … that make the user feel. How do they feel when reading certain online content? What experience have you had on our website? However, we can take a step forward and talk about Emotional SEO from a more scientific point of view.

All content, regardless of the extension, may contain emotional charge. This is because words show emotions, with more or less valence, have degrees of excitement and also dominance. There are numerous dictionaries, lexicons and tools that are responsible for the analysis of feeling and the emotional classification of words.

If all the knowledge about sentiment analysis is transferred to SEO … let’s see what happens.

GEMMA GARCÍA LÓPEZ

https://goo.gl/ctRerM