Brand Strategy

 

WHAT IS A BRAND STRATEGY?

A Brand Strategy serves as a blueprint for all marketing activities in order to achieve stated business objectives. Disciplined observance of this key governing document will deliver a powerful, focused and consistent brand that will grow more valuable over time as brand promises are delivered and desired brand recognition accumulates.

BRAND STRATEGY PROCESS

The brand strategy will be reflected in the brief delivered at the end of the engagement which will generally feature: brand positioning, brand identity and key messaging.

90 DAYS+ (RUSH SERVICES AVAILABLE)

DISCOVERY

Employee Intake

Brand Study & Market Research

In-depth External Interviews and Surveys

DEVELOPMENT

Mission, Vision & Values Exercise

Management Discussion of Management Tools

Competitive landscape, SWOT, Porter’s 5 Forces etc.

DELIVERABLES

Brand Positioning Document

Key Messaging around Competitive Advantage

CREATIVE DIRECTION

Once a Brand Strategy is established, developing and executing Creative Direction can commence. Creative Direction or “Brandwork” encompasses defining and expressing the look, feel and sound of the Company. Brandwork refers to GENERATING new brand assets such as but not limited to:

• Brand Style Guide - Logo Protocol, Typography, Color Palette

• Brand Design Approach across Digital, Print and 3D spaces

• Photography & Supporting Images

STRATEGIC SERVICES

Marketing without Strategy is Dead. We help companies define goals, objectives and tactics, setting a framework for success. We also offer fresh perspectives and new ideas.

Strategic Consulting Services include but are not limited to:

• Digital Strategy

• Strategic Plan Development

• Marketing Plan Development

• Product Development

• Digital Strategies Ideation

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