What to write in a report to get investment
Investors evaluate a business not only by financial indicators. They are interested in the sustainability of the business model, the presence of a risk management program (especially in Ukraine now is very important), a personnel development program, environmental, energy-saving initiatives, etc.
How can this be shown?
In the MHP report:
🔸shows exactly how it makes money
🔸explains the risks for the company and describes a model for responding to them
🔸describes how MHP activities support the UN Sustainable Development Goals
🔸shows staff health care program
🔸 describes the corporate governance system and its compliance with British standards
🔸shows support for Ukraine during the war
This is only a small part of everything, the report has 200 pages (here is the full version (https://api.next.mhp.com.ua/images/20ad4/aeac4/1cd6903755.pdf). And it gives a very good idea of what to focus on in order to interest European investors.
