Which factors contribute most to great and terrible experiences when customers contact businesses?
To find out, Oracle and Ascend2 surveyed 5,053 people around the world between the ages of 18 and 80 with an annual household income of $40,000 or more.
Respondents say the factors that contribute most to a positive customer service experience are helpful service agents (65% cite), having the ability to easily find the information needed (62%), and receiving proactive service to address potential issues (42%).
About the research: The report was based on data from a survey of 5,053 people around the world between the ages of 18 and 80 with an annual household income of $40,000 or more.
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