55 Business Model Patterns. #19. From Push-to-pull

 

This pattern describes the strategy of a company to decentralize and thus add flexibility to the company's processes in order to be more customer focused. To quickly and flexibly respond to new customer needs, any part of the value chain including production or even research and development can be affected.

How they do it: Zara employs hundreds of designers and fashion observers world-wide to ensure early recognition of fashion trends and developments. New designs resulting from these scouts may be produced by Zara’s integrated value chain in a mere few weeks.

Top Industries

Below, the top industries for the pattern "From Push-to-pull" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 3 firms using this pattern.

Below, the pattern "From Push-to-pull" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.