Показаны сообщения с ярлыком forecast. Показать все сообщения
Показаны сообщения с ярлыком forecast. Показать все сообщения

пятница, 27 сентября 2024 г.

Budget vs Forecast

 


1️⃣ Align Strategy and Finance:

- Ensure the 5-year financial plan integrates with the business vision and strategic objectives

- Bring together leaders from different departments to ensure financial plans support the overall business goals

- Develop clear financial indicators that track the company’s progress towards its strategic goals, making sure everyone understands these metrics

2️⃣ Detail Annual Budgets:

- Translate the long-term strategy into actionable annual budgets for the current operating cycle

- Work closely with department heads to create budgets that meet both their operational needs and align with the company’s strategic objectives

- Set up regular reviews to adjust scenario planners and forecasts based on new information or changes in the business environment

3️⃣ Create a Rolling Forecast:

- Continuously update the budget with actual results to adjust and improve future financial performance projections

- Use the latest data to update financial forecasts at every month end close to ensure they remain accurate and relevant

- Plan routine check-ins throughout the year to reassess forecasts and make necessary adjustments based on performance

4️⃣ Manage Variance:

- Conduct regular variance analysis to manage discrepancies and adjust strategies as needed

- Regularly examine any discrepancies between expected and actual financial results to understand the reasons behind them

- Use insights from the variance analysis to quickly adjust plans or strategies to stay on track

5️⃣ Scenario Planning:

- Incorporate multiple scenario analyses to enhance flexibility and preparedness for different future states

- Regularly test financial plans against different potential future scenarios to identify opportunities and vulnerabilities, and strengthen resilience

- Develop and maintain ready-to-execute plans for various scenarios to manage risks effectively and capitalize on opportunities swiftly

https://tinyurl.com/ycukk6ck

суббота, 20 июля 2024 г.

Budgets vs. Forecasts vs. Projections

 


They’re not the same. And you probably need them all.

Here’s what you need to know:

🎯 The Budget:

- Aligns spending plans with revenue generation and strategic objectives.
- Sets the baseline for performance metrics.
- Serves as a control mechanism for effective cost management.

🎯 The Forecast:

- Acts as a navigational tool for short/mid-term financial performance.
- Integrates real-time market feedback for dynamic strategy adjustments.
- Identifies early warning signs and opportunities for proactive measures.

The Rolling forecast

- Extends the forecast to provide a 12-month forward-looking perspective.
- Is dynamic, recalibrating predictions as new data and trends emerge
- Facilitates a more agile response to market changes, competitor actions.

🎯 The Projections:

- Encourage long-range thinking and future scenario planning.
- Inform stakeholders of potential growth trajectories and risks.
- Drive policy and strategic decisions at the highest organizational levels.

https://tinyurl.com/mssh2vuc

пятница, 29 декабря 2023 г.

Marketers' Business and Budget Expectations for 2024

 Most marketers expect business will be better in 2024 compared with 2023, according to recent research from WARC.

The Voice of the Marketer 2024 report was based on WARC's annual survey of more than 1,400 marketers worldwide.

Some 61% of marketers surveyed expect that business will improve in 2024, up from 51% who said the same in last year's survey.


Some 41% of marketers believe that their marketing budgets will increase in 2024.

The top channels marketers expect to increase spend on next year are YouTube and TikTok. The top channel marketers expect to decrease spend on in 2024 is X/Twitter.


Some 39% of marketers say measurement is one of their top concerns for 2024.

More than half (54%) of marketers say brand metrics (e.g., awareness, consideration, purchase intent) are among the measures of effectiveness that have the greatest impact on their marketing strategy.


About the research: The Voice of the Marketer 2024 report was based on WARC's annual survey of more than 1,400 marketers worldwide.


https://www.marketingprofs.com/

среда, 28 сентября 2022 г.

Quantitative Methods

 


Summary: This is my ultimate notes summary for the subject quantitative methods (statistic). It includes notes on the essentials of data collections, forecasting methods (moving average, weighted moving average, exponential smoothing, linear trend analysis, seasonality analysis, errors, etc.) and you learn about how to calculate a regression line and read excel output. The summary also includes the conjoint analysis, part-worth calculation and cluster analysis.

















https://bit.ly/3RNq3d3