Figure 1. The relatively increasing popularity of the keyword “content writing” on Google over the last five years
BLISHED ON DECEMBER 11, 2022 | 4 MINUTE READ
The content writing industry has been gaining popularity over the last five years ( Figure 1). Content writing includes creating, editing, and publishing content that brings organic traffic and increases brand awareness. This makes content writing integral to marketing success.
But investors might be hesitant to invest in the content writing industry. So, we have gathered 40+ statistics about
- Content writing industry
- Blogging
- Content marketing
- Audience behavior
to make a data-driven presentation about the current state of the content writing industry as a whole. This will help business leaders analyze how investing in this market can help their businesses.
Content writing industry statistics
1- Marketers expect the content marketing industry’s revenue to exceed $135 billion by 2026.
2- It is estimated that the AI-powered content market will exceed $250 billion by 2022.
3- Research shows that 70% of B2B marketers were expected to increase their content marketing budget in 2022, as it brings leads three times more than traditional marketing strategies.
4- ~50% of companies were expected to grow their content team in 2022.
5- 75% of large companies outsource content writers.
6- Only 17% of B2B buyers spend most of their time meeting with the suppliers, compared to 83% who spend most of their time researching supplier companies (e.g., reading about them online).
To learn more about the top web content writing vendors, check our benchmarking study of the top 6 content writing services.
Blogging statistics
Best practices
Source: HubSpot
Figure 2. Results of a survey featuring 1,600+ B2B and B2C marketers on the future of content marketing.
7- Polls, games, augmented reality, etc., are the most popular content marketing trends that companies followed in 2022 (Figure 2).
8- ~80% of blog posts are “how-to” articles.
9- “How-to” articles bring 1.5x more organic web traffic than other content types.
10- Publishing 2-6 times a week gets 50% more clicks.
11- Thought leadership is a crucial part of the content writing process. Coupled with omnichannel interaction with the audience, it increases sales by ~20%.
12- In creating quality content, ~75% of writers find case studies the most helpful.
13- Increasing the appeal of an article by adding visual content (i.e., images, short videos, or graphs) brings 94% more clicks.
Multimedia content creation
14- Internet users share video content with their friends x2 more than other types of content, such as blog posts, e-mails, etc.
15- 87% of marketers stated that creating video content increases their website traffic.
Source: Wyzowl
Figure 3. Social media platforms preferred by marketers to share video content.
16- More than 80% of marketers prefer Youtube as their most preferred medium of publishing video content (Figure 3).
Blogging/content writing challenges
17- More than 40% of content writers view producing high-quality content as their biggest challenge.
18- Only 40% of web content is updated regularly, while the remaining articles are outdated.
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Audience research statistics
Purchase behavior
19- 77% of Internet users do research (i.e., reading content online) before making a purchase-related decision.
20- ~30% of local searches on the Internet turn to purchases.
21- ~35% of customers make purchase decisions after reading engaging content that provides valuable insights about a good/service.
Reading habits
22- Readers spend ~40 seconds on a blog post.
23- Engaging with the target audience by putting mini quizzes, thought experiments, etc., into the written content makes them spend 4-5x more time on pages with interactive content, thus increasing website traffic.
24- Pages with more than 1000 words correlate with getting more clicks.
25- 94% of readers only check the results on the first page, and ~65% click only the first three links.
Content marketing statistics
Best practices
Source: Content Marketing Institute
Figure 4. How do content marketers benefit from content writing, and how did this change from 2021 to 2022?
26- Companies use content writing the most to build trust, followed by ensuring brand loyalty, nurturing leads, and generating sales (See Figure 4)
27- 97% of marketers think content writing is a crucial marketing strategy.
28- ~60% of marketers report attracting new customers through content marketing efforts.
29- Marketers, in making budget allocation forecasts, claim that ~30% of the total marketing budget can be dedicated to content marketing for lead generation and increasing brand awareness.
30- B2B marketers benefit most from content writing for creating whitepapers and use cases.
31- B2C marketers use content writing as a marketing tool for creating podcasts and short-form video content.
Learn more about the top 10 content writing best practices.
SEO statistics
32- SEO has been considered a “great” content marketing strategy as it increases product awareness.
33- B2B marketers state that SEO investments bring better ROI, while B2C marketers get more positive ROI for short-form content (e.g., posts on social media platforms) compared to other forms of content marketing trends.
34- The organic search traffic is ~9x more for SEO than traditional marketing strategies.
Learn more about SEO in content creation and its business benefits.
Here is our article on SEO content service pricing for those who are considering investing in SEO services and want to know how much to pay.
Source: Content Marketing Institute
Figure 5. The distribution of the preferred social media platforms by B2B marketers for content creation.
35- %77 of companies use social media platforms as their top channel to share content.
36- LinkedIn is the most preferred social media platform for B2B marketers (See Figure 5).
Content marketing challenges
37- ~35% of marketers view ensuring content quality as “challenging.”
38- B2B marketers struggle to provide high-quality content more than B2C marketers.
39- 40% of B2B companies do not have solid, well-documented content marketing strategies.
40- Only 35% of marketers surveyed have tangible KPIs in content writing.
You can read the top challenges in content marketing and our solutions.
We also have a data-driven list of content-writing services for those interested.
https://cutt.ly/TwqSWX7W
