This is not a revolutionary new framework from a strategy guru, it’s just a visually compelling chart that I recently saw in a presentation. It breaks down the market growth of a given industry into a variety of factors, some being growth drivers, some being constraints. The key elements to this break down could be regions (US, Europe, Japan, Emerging Markets, Rest of Asia, etc.), product segments (high-end vs. low-end, product lines A/B/C, etc.), customer segments (OEM, retail, private label, etc.), business lines (products vs. services) or even quantity vs. price.
The trick is to be MECE (mutually exclusive but commonly exhaustive). You could technically also do this by not being MECE, i.e. list the top five regions and top five product categories, even if they overlap. But I think the chart is more powerful if it breaks down the factors in a way that they really represent additive elements of that overall growth rate. And if you want to get really fancy, you can then adjust to width of the bars to reflect the relative importance of any given factor.
Note that you can also do this chart for the revenue of a company, or of various divisions – it doesn’t have to be overall market growth.
Комментариев нет:
Отправить комментарий