In 2000, Dara co-authored the “Designing the User Experience” poster as part of the Education Committee with the Usability Professionals’ Association (UPA).
When companies wanted to adopt usability into their organization, they needed a roadmap to help them navigate the landscape. By taking a common game that everyone was familiar with and creating an illustration of the roadmap, Dara was able to provide businesses the roadmap they needed in an easy to understand way.
Now, we have user journeys and flows that offer a different flare, but the concept is still the same.
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