I believe tracking your brand can lead to great progress.
But if you’re focusing on one part of the brand funnel, you’re limited from the start.
Many companies look to one section of the brand funnel to draw conversions. They might rely on tracking awareness, or a consideration metric.
Yet this creates a common problem: limited understanding.
At B2B International, we take a holistic view on increasing conversion: Brand Health Tracking. It has three core components:
Brand Awareness: Like the brand funnel, we start by measuring your awareness and consideration in the market. But we don’t stop there.
Brand Positioning: We determine how closely aligned your brand is with industry core values, and your differentiation against competitors.
Brand Performance: This accounts for satisfaction with your brand, and the likelihood customers would recommend it to others.
Ultimately, a brand is a delivery on a promise.
https://bit.ly/30EGbHA
Комментариев нет:
Отправить комментарий