Five Critical Areas Salespeople Need to Improve On

 There are many areas in the selling process that salespeople say they believe are not challenging, but that buyers say salespeople are not very effective at.

That's according to a report from RAIN Group, which was based on data from surveys of sellers and buyers.

An infographic (below) looks at findings from the research.

Specifically, it explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, leading through needs discovery, negotiating deals, and making the ROI case.

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