Inbound Marketing
Net Promoter Score
Key Highlights
- Account-Based Marketing (ABM): A strategy where marketing and sales create personalized buying experiences for high-value accounts in the B2B sector.
- Ad Ops (Digital Ad Operations): Systems and processes supporting the delivery and management of digital advertisements.
- AARRR Funnel: A simplified model coined by Dave McClure to understand metrics and channels at each stage of the customer journey.
- Affinity Marketing: Partnerships between businesses to sell more products and extend reach and credibility.
- Ambush Marketing: Covert and unexpected brand advertising at events without paying for the right to do so.
- Affiliate Marketing: Affiliates earn a commission for selling another person’s or company’s products.
- Brand Building: Activities to build a recognizable brand identity.
- Brand Dilution: Brand equity diminishes due to an unsuccessful brand extension.
- Brand Essence Wheel: A templated approach to understanding the brand’s essence, including attributes, benefits, values, personality, and more.
- Brand Equity: The premium customers are willing to pay for a brand due to perception.
- Brand Positioning: Creating a mental real estate in the minds of the target market.
- Business Storytelling: Framing the story of the organization to influence its brand and build long-term relationships.
- Content Marketing: Using content to attract and convert a targeted audience.
- Customer Lifetime Value (CLV): Represents the value of a customer to a company over time.
- Customer Segmentation: Dividing customers into sub-groups with similar characteristics.
- Developer Marketing: Tactics to grow awareness and adoption of software tools and platforms among developers.
- Digital Marketing Channels: Marketing channels for reaching potential customers via electronic means.
- Field Marketing: Face-to-face marketing activities performed in the field.
- Funnel Marketing: Marketing strategies aligned with the customer journey stages.
- Go-To-Market Strategy: Marketing strategy to launch new products and reach target customers.
- Greenwashing: Deceptive marketing with unsubstantiated claims about environmentally-friendly products or services.
- Grassroots Marketing: Creating targeted content for a specific niche or audience.
- Growth Marketing: Rapid experimentation to unlock growth quickly and effectively.
- Guerrilla Marketing: Unconventional and high-impact advertising tactics.
- Hunger Marketing: Manipulating consumer emotions by offering attractive prices with restricted supply.
- Integrated Communication (IMC): Coordinating and branding communication strategies across various channels.
- Inbound Marketing: Attracting customers through content and experiences that provide value.
- Integrated Marketing: Delivering consistent and relevant content across all marketing channels.
- Marketing Mix: A complete and effective marketing plan, traditionally including the four Ps: price, product, promotion, and place.
- Marketing Myopia: Focusing on selling goods at the expense of consumer needs.
- Marketing Personas: Overviews of key segments of the target audience.
- Meme Marketing: Using memes to promote a brand.
- Microtargeting: Utilizing consumer demographic data to identify the interests of specific groups.
- Multi-Channel Marketing: Executing a marketing strategy across multiple platforms to reach more consumers.
- Multi-Level Marketing (MLM): Selling products through person-to-person sales and recruiting distributors.
- Net Promoter Score (NPS): A measure of a product or service’s ability to attract word-of-mouth advertising.
- Neuromarketing: Using brain activity data to understand consumer responses.
- Newsjacking: Aligning a brand with a current event to generate media attention.
- Niche Marketing: Targeting a specific subset of potential customers within a niche.
- Push vs. Pull Marketing: Differentiating between promoting a product to consumers (push) and consumers seeking out a product (pull).
- Relationship Marketing: Forming long-term relationships with customers to increase loyalty and engagement.
- Reverse Marketing: Encouraging consumers to seek out a product or company on their own.
- Remarketing: Creating personalized ads for consumers who have visited a company’s website.
- Sensory Marketing: Designing marketing campaigns that appeal to the five human senses.
- Services Marketing: Promoting the intangible benefits delivered by a company.
- Sustainable Marketing (Green Marketing): Investing in social and environmental initiatives as part of a marketing strategy.
- Word-of-Mouth Marketing: Focused on offering a great experience to existing customers to incentivize them to share the brand with others.
- 360 Marketing: Utilizing all available mediums, channels, and touchpoints to maintain a consistent presence.
https://fourweekmba.com/marketing-concepts/
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