Ingredient branding describes the specific selection of an ingredient, component, and brand originating from a specific supplier, which will be included in another product. This product is then additionally branded and advertised with the ingredient product, collectively adding value for the customer. This projects the positive brand associations and properties on the product, and can increase the attractiveness of the end product.
How they do it: Bosch supplies important parts for many industries which include the part in their final product. One Bosch part is for example the battery component for e-bikes, which then are branded ”epowered by Bosch” next to the brand of the bike.
Below, the top industries for the pattern "Ingredient Branding" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 3 firms using this pattern.
Below, the pattern "Ingredient Branding" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
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