The State of Agile Marketing in 2026

 A quarter of marketers say they follow Agile marketing practices like scrums and sprints, according to recent research from Agile Sherpas.

The report was based on data from a survey of 430 marketers from around the world.

Some 25% of respondents say they're current users of Agile marketing and 25% say they're past users.

Among marketers who use Agile practices, a quarter rate the success of their implementation as extremely successful.

Among marketers who say their implementation has been extremely successful, the top benefit they've experienced from Agile marketing has been improved team collaboration and communication.

The most commonly used Agile marketing practice is the daily standup/huddle/scrum.

About the research: The report was based on data from a survey of 430 marketers from around the world.

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