Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income?
To find out, EMARKETER conducted a survey in May 2026 among 1,570 consumers in the United States aged 15-80 who use generative AI tools.
Among respondents who use generative AI tools at least weekly, some 51% say they use them for "asking" (to look for information), 34% for "doing" (for help with personal tasks), 30% for "playing" (for fun), and 26% for "working" (for work or school tasks).
About the research: The report was based on data from a survey conducted in May 2026 among 1,570 consumers in the United States aged 15-80.



