How to manage cash

 

Learn to manage your cash.
Because revenue growth isn't enough.
And paper profit can't fund growth.

Most CEOs think if sales are up and EBITDA looks good, they’re in the clear.

But they forget one thing:

You can’t spend EBITDA.
You spend cash.

And if you’re not managing it strategically, here’s what you’re risking:

✕ Missed acquisitions and expansion
✕ Operational breakdowns in a downturn
✕ Poor terms when you actually need capital
✕ Declining valuation and investor trust

What great CEOs understand is this:

Cash isn’t a finance department concern.
It’s a leadership priority.

Here’s how they operate differently:

✓ Optimized capital deployment
✓ Proactive debt and liquidity management
✓ Readiness for strategic moves when timing matters most

If you're making decisions without a clear cash strategy, you're flying blind.

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