пятница, 20 февраля 2026 г.

40 reasons you should build a start-up in 2026
















I'm 35 and I've been building businesses for 15+ years.

Hands down, 2026 is the best time ever to build a start-up.

I say that with confidence.

The market conditions for startups are perfect right now.

I've put together 40 reasons why this is true in the carousel for you below.
The advancement of technology is utterly crazy.

Claude Code lets one person build what used to require a 5-person dev team, and cloud infrastructure makes building cheap.

But that's only one element of it.

Buyers want what startups offer.

They want flexibility and real solutions to actual problems.
They want partners who move fast and care about outcomes.
And from a hiring perspective, employees are attracted to startup culture.

Because the best talent are sick of legacy companies and no progression.

I've built and sold businesses in multiple cycles.

The combination of technology, market demand, talent availability, and capital conditions has never aligned like this.

- When I built Verb Brands, I bootstrapped for 10 years before exiting.
- When I built Lottie, we scaled to 100+ people and got to a 9-figure valuation.
- When I built Searchable, we went from idea to beta customers in 100 DAYS.

Each cycle got faster because the conditions improved.

2026 is the best environment I've seen for starting a business.
If you've been waiting for the right time, this is it.

The opportunity is here, the timing is now, and the window is wide open (for now).

What's one prediction you have for building businesses in 2026?
Let me know in the comments.

If prediction #1 comes true, and I believe it will,
Your business needs to be visible in AI search.

That's why we built Searchable.

It optimises your content everywhere your customers might be.
Not just Google, but ChatGPT, Perplexity, and Claude as well.

Click here to start your 14-day free trial:
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