LinkedIn’s Advertising Business Is Surging

 LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research from WARC.

The report was based on WARC’s dataset of advertising and media intelligence from around the world, as well as an analysis of third-party data.

The researchers forecast that LinkedIn's global ad revenue will reach $8.2 billion in 2025, $9.7 billion in 2026, and $11.3 billion in 2027.

The professional social network's ad business is now bigger than a number of other mid-size platforms, including Snapchat ($6 billion in ad revenue in 2025), Pinterest ($4.2 billion) and Reddit ($2.2 billion), according to WARC's forecasts.

LinkedIn now reaches 20.7% of the eligible global advertising audience, according to third-party data cited by WARC. However, the platform's reach varies widely among different countries. For example, LinkedIn reaches 91.4% of the eligible advertising audience in the United States but only 5% of the eligible advertising audience in China.

People in the United States tend to view ads on LinkedIn as being of better quality and more trustworthy compared with the average, according to Kantar data, as cited by WARC.

About the research: The report was based on WARC’s dataset of advertising and media intelligence from around the world, as well as an analysis of third-party data.

https://bit.ly/4p1riW0

10 LinkedIn Lead Gen Stats B2B Marketers Should Know

 Did you know that nearly half of LinkedIn users are 25-34 years old?

Or that 53% of B2B marketers use LinkedIn to identify prospects?

Those are a couple of the key insights covered in an infographic (below) from Sopro.

It looks at 10 stats related to lead generation on LinkedIn that B2B marketers should know.

Check out the infographic:

https://tinyurl.com/bdhzpxdb

Building a Strong LinkedIn Profile: The Basics

 

A good LinkedIn profile is key to forging professional connections and capitalizing on opportunities.

So, what makes for a good profile?

An infographic (below) from Media Update covers the basics of building a strong LinkedIn profile.

It provides advice on what to consider across six key areas: the photo, headline, About section, Featured Content section, Activity section, and Experience section.

https://tinyurl.com/2su6u5mh

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)

KIM LACHANCE SHANDROW

ENTREPRENEUR STAFF

Social selling is all the buzz these days, but what is it, who’s doing it and why is it so important right now?

But first, hold the phone. Thankfully it has zero to do with dialing for dollars (old-school cold calling). Put simply, social selling is when salespeople -- and marketers, recruiters and account reps -- use social media platforms to directly interact with sales prospects.

“Social selling has the power to help establish a positive reputation, unearth hard-to-find information, and make important contacts in a scalable way,” LinkedIn vice president of sales Mike Derezin toldEntrepreneur. “In today’s digital and data driven age, online is how perceptions are shaped, so for anyone working in sales today, it’s a real miss to not make it core to their strategy.”

When done right, social selling is also a highly effective lead generation, relationship building and conversion tool. When done wrong, it can alienate prospects and send them packing. Getting the delicate social sales do-si-do just right can be tricky. It’s best to start strong with a solid game plan.   

LinkedIn, the a 347 million-plus member professional social network and creator of a popular fee-based social selling tool called Sales Navigator -- has put together a crash course in how to get started in social sales in the helpful infographic below. The guide walks you through six simple steps to launching a successful social sales campaign, from to setting up your social presence to finding and attracting the right prospects, to measuring and optimizing results.

Check it out below.