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среда, 7 декабря 2016 г.

Benchmarking leadership development goals


One of the popular techniques that people with good leadership skills used in the early years of the Total Quality Management movement was to send their employees to visit other organizations that had a reputation for doing something extremely well. Xerox sent a team of people who were working on a process to speed distribution of its products to Domino’s Pizza, an early pioneer in speedy delivery of its product. Benchmarking was a powerful way to get employees to see for themselves a better way to approach a task, without the leader’s being the one to go collect the information and bring it back to the group.

As organizations mature, an attitude of “we know best” or “this is how we’ve always done it” often creeps in. This “we know it all” attitude is the antithesis of the “learning organization” that is actively looking for new and better ways.

Leaders often initiate discussions about performance with individuals when there is an obvious problem. This could include things not being done on time. Or it could be that tasks are being accomplished in a less than professional manner. Often the leader may raise these performance deficiencies with the entire team in a staff meeting. This doesn't need a how to be a good leader primer!

But is that the only time to have performance discussions? What if the leader initiated a performance discussion with the team when things were going quite well? What if the leader asked for the team members’ ideas about how things could be even better? This is a leadership goals act of the highest order.

Think of how you might initiate such a conversation with your group.

Leadership development goals: Identify Peak Performers in the Organization

One powerful technique that people with leadership characteristics use is to ferret out the individuals already within the organization who are unusually fast or good at what they do. For some reason, these people are often ignored, and their improved processes and techniques help them to perform well personally, but are never adopted by others. When high performers are not recognized or rewarded for their exceptional performance, their performance will usually gradually decline.

Worse yet is when leadership communication single out their favorites and ignore every other individual or team. When trying to improve the performance of any group of individuals or any team, a good question to ask is, “Which individuals (or what teams) are doing this extremely well? Let’s identify these people or teams and seek their permission to observe them, interview them, and have them become the trainers for new people coming in.”

Utilize Team Dynamics and Support to Achieve Stretch Goals

Many individuals with leadership traits have discovered that having the team set its goals collectively can be a powerful technique. Invariably, one or more of the team members would like to reach higher. They toss out potential goals that the manager would be wary of proposing, but having such a goal come from one of the team members makes it infinitely more appealing. Many managers have found themselves in the position of attempting to scale back the team’s ambitions. That’s usually a much more favorable position than trying to radically lift the sights of individuals or the team. We encourage leadership development programs to experiment with this technique. Prior to a team meeting in which you toss the challenge of establishing a goal or target for the completion of a project to the team, write down what you would have proposed had you done this unilaterally. Then compare that to what the team decides on.

Why does this succeed so frequently? We know that people support decisions that they helped to make. When the team has an active part in the decision process, everyone on the team is more committed to making it succeed. The acceptance of a decision is a huge part of its success, and having the team make the decision collectively adds one more important dimension. Now the team members are holding one another accountable for doing what is required to meet the target that they collectively set.

Improve Processes and Remove Bureaucracy

Another technique that people with leadership qualities use to raise the bar is to challenge individuals or teams to streamline the processes that they use. Seldom do you find complex systems in organizations that can’t be improved if people will take the time to map out the current process in some detail, then look for places to eliminate unnecessary steps or generally streamline the entire process.

The airline industry has saved millions of dollars by moving from paper tickets to e-tickets. Direct deposit payroll checks have been a real boon to both corporations and their employees.

In order to really improve processes, people need to ask more lofty questions. Getting a 10 percent increase in productivity on a process can typically be done by people just working a little bit harder. Asking for a 50 percent improvement forces the team to consider entirely new approaches. Bureaucracy is often so embedded that it is considered off limits to change or improvement. Great leaders look everywhere for opportunities.

Celebration and Reward

Regardless of how committed your team is, if a lofty goal is achieved, celebration and rewards for the individuals and the team need to be carefully considered. Teams have to celebrate victories even at important milestones along the way to the ultimate goal. Of course, most organizations are not finished when a major objective is reached. In fact, most of the time, that objective is quickly followed by yet another. So when it is time for the team members to give all that they can for the next hard-to-achieve goal, they need to look back and feel that they were appropriately recognized and rewarded for their extra effort and performance. Otherwise, why would they do it again? Stretch goals deserve stretch rewards and ought to be celebrated in a way that is appropriate for your organization.

Most people are willing to put forth a reasonable amount of effort, but at some point they hold back and look for ways to conserve energy. We probably learn this from our physical limitations. After you have been holding your breath for a period of time, the instinct and desire to breathe are very strong. Even though most people could hold their breath longer, the instinct wins out. For most of us, when we are asked the question, “Did you give all that you had to give?” the honest answer is no. There is a great deal of conserved energy in every organization. Setting stretch goals can release some of that conserved energy, bringing increased productivity and success to the organization. The great side effect of getting people to stretch is that when people accomplish challenging objectives, they are happier about their jobs and more pleased with themselves.

Some people may assume that all team members will be overjoyed at being given a very challenging objective. However, those with experience know they will not be. There will often be some complaints, groans, and criticism for the leadership characteristics list. But if you follow the principles outlined in this post, this could eventually be one of the best memories people have and something that fills them with pride and confidence for years to come.

воскресенье, 5 апреля 2015 г.

Five Compensation Trends Impacting Your Business

While compensation planning has traditionally been approached as an annual process within companies, large, midsized, and small, there has become a heightened focus on approaching compensation planning on a more frequent basis and with greater strategic emphasis. This is in response to an increasingly competitive business landscape and competitive labor market where companies are competing to recruit and retain top quality talent.
With these increasingly competitive dynamics at play, business owners, human resources professionals and organizational leaders alike are staying abreast of business, economic and labor market trends, as well as changes impacting recruitment and retention of top quality employees.
A viable compensation plan requires year round planning and should complement your organization’s goals and objectives towards achieving long term sustainable growth. When conducting compensation planning for your business, consider the following five key components. 


1.      Industry & Company Growth:
Growing businesses within growing industries are becoming hard pressed to sustain continued growth through the recruitment and retention of top quality talent, and a competitive compensation plan in place aims to address this. Accordingly, industry growth and business growth will continue to play an important driver in compensation planning efforts.

2.      Total Compensation:
In response to cost increases in fringe benefits and related costs, proper positioning and communication of these non-cash components of compensation is paramount in broadening employee perspective on their individual total compensation package. Total compensation includes not just the cash portion of pay, but also the non-cash component, which is commonly the employer’s portion of health insurance costs voluntarily paid for by the company.

3.      Alignment:
Connecting compensation programs with business goals is key to driving optimal employee performance levels. As an example, for sales driven positions are generally compensated with a stronger emphasis on variable compensation in the form of commission, incentive, bonus, rather than solely on base salary. As sales increase, so does one’s commission, incentive, or bonus earnings potential.

4.      Market Comparison:
Measuring your company’s compensation program against local, regional and national market compensation trends offers insight into how your company’s compensation program compares with other companies in same or similar industries, and for same or similar job functions.
 
5.      Performance & Results:
For businesses to successfully compete for talent and for profits, tying pay to performance results is pivotal in compensation planning. As such, companies are adopting compensation programs that reward employee performance on the basis of employee, team and company results.

Kandor Group, Inc.

воскресенье, 8 марта 2015 г.

The 4 Types Of Customer Success Organizations



Each quarter, Zendesk releases a Customer Satisfaction Benchmark to help companies build more effective customer support teams. The Q4 2014 differs from the previous in an important way. Instead of comparing companies in the same industry, for example, Education, Zendesk clustered companies with similar customer support characteristics, including ticket volumes, product support complexity and a few others, which revealed some important conclusions.
Zendesk found four clusters of support organizations listed below in increasing order of sophistication:
Late Bloomers - companies of all shapes and sizes whose customer support efforts need improvement.
Relationship Builders - small teams which respond slowly, but with personalized and detailed feedback. Relationship builders sustain high customer satisfaction scores because of the personalization.
Masters of Complexity - large teams receiving detailed requests with lots of back and forth between the customer and the team. These companies maintain higher customer satisfaction by maintaining a higher ratio of customer service reps to tickets, so each person can take their time and answer a question fully.
Captains of Scale - large teams facing high support volumes who use every tool at their disposal and do it well, so they maintain high customer satisfaction scores despite the deluge.
The main differentiating factors across these clusters are email volumes, inquiry complexity and response time. The best teams, the Captains of Scale, employ four tools to manage the support volumes and maintain high levels of customer satisfaction:
  1. Help Center - enables users to help themselves, which decreases support volumes and increases customer satisfaction because users answer their question immediately.
  2. Business Rule Automation - filters support email based on customer value, type of question or some other heuristic. Specialists respond to these questions faster, increasing customer satisfaction. This is particularly useful with very large support voluems.
  3. Ticket to Agent Ratio - more agents responding means faster response times, less churn, happier customers. Of course, a startup must balance this ratio with the increased costs.
  4. 24x7 Support - very few companies provide 24x7 support because it can be very expensive. But 24x7 support reduces wait times, because agents are constantly responding.
Zendesk’s reports are great tools better understand the relative performance of your startup’s support operations. Using the right tools and techniques, you can maximize your customer happiness and increase the likelihood customers refer other customers, helping your startup grow faster and more efficiently.

воскресенье, 8 февраля 2015 г.

B2B Customer Experience: Do This, Not That

business to business customer experience management differences

by 

Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? Does the answer differ when the business you’re selling to is a manufacturer versus a professional services company? Or when your company provides specialized industrial goods, ingredients or components for customers’ products, enterprise software versus desktop software, or business services? All these questions are worth exploring. They’re important questions because customer scenarios differ in each case. Ideally, how you manage customer experience custom-fits your customers’ needs, preferences, and circumstances.
This series of monthly B2B CX articles explores the nuances of business customer experience. The questions above will be addressed in future installments.
Universal to most B2B CXM scenarios is the existence of a “village” of people who influence B2B buying decisions. This single fact means a lot. If the purpose of customer surveys is to accurately monitor customers’ likelihood of rebuying, then you must gain an understanding of each influencer’s expectations and sentiment.
A logical follow-up to this is the need to integrate the viewpoints of the “village” to paint a realistic picture. In consumer situations, there are usually only a couple of viewpoints to integrate for any purchase: husband and wife, parent and child. But for B2B situations, you may be grappling with integrating the views of the user, purchasing agent, plant manager, and gatekeepers for IT, safety, facilities, and quality, among others.
And another commonality among many B2B relationships is extensive post-purchase interaction. This may be related to a complicated deployment such as enterprise software, or peer-to-peer, such as engineers from the supplier and customer companies meeting to work out usage details, or a customer appointee who interfaces with multiple locations of the supplier company in a single morning.
Here are 3 keys to getting B2B customer experience management right: capture the whole buying decision equation, integrate influencers’ inputs to paint an accurate picture, and ensure post-purchase customer experience consistency.
1) Capture the Whole Buying Decision Equation: Why try to tie CX to financials without fully understanding who’s driving what?


DO THIS: Identify all parties within a customer account with the power to kill a buying decision. Characterize each party’s expectations and design your customer-listening portfolio to keep a radar on their sentiment. Quantify the consequences of meeting or missing each party’s expectations.
NOT THAT: Assuming that whoever signs the contract or transacts with your service organization is a spokesperson for their company, or that a series of transactions represents the customer experience that can be reasonably tied to bookings.
2) Integrate Influencers’ Inputs to Paint an Accurate Picture: Simplification of the complex picture is essential for tackling the issues and formulating better strategies to capitalize on opportunities.
DO THIS: Weight and nest the parties’ inputs for more realistic linkages to bookings. Make your customer intelligence reporting compelling: consider show the parties’ interests through flow-charting, cause-and-effect diagramming, activity network diagramming, or interrelationship diagraphs. Make sure action plans reflect inputs from all influencers.
NOT THAT: Assuming that averages and bar charts convey what’s needed to be actionable and effective. Don’t ignore the opportunity to get valuable insights from your dedicated sales team. And don’t let the account teams obscure insights that can help the rest of the company help them.
3) Ensure Post-purchase Customer Experience Consistency: Why work so hard to manage perceptions but ignore these vital touchpoints?
DO THIS: Make it easy to capture informal comments. Then stream informal feedback to relevant groups throughout your company. Establish cadence & methodology for originators to prevent issue recurrence. Motivate actions and follow-through on informal inputs. Set the stage for streamlined re-purchase decisions: share actions and progress to proactively influence rebuying.
NOT THAT: Assuming that inconsistencies will naturally work themselves out, or aren’t important to building trust and relationship strength. Waiting to send a survey when you’re already getting a goldmine of insights that you can work on right away to be more proactive in influencing repurchase decisions.
B2B CXM has parallels with consumer experience management, but there are definite realities in B2B CXM that should be addressed in order to make the most of your efforts and investments. Experiment with these 3 B2B “musts”, or better yet, design them into your B2B customer experience management from the beginning. As the graphics above show, you’re likely to stand out from the crowd in your industry in doing so, and these methods may be an important customer experience differentiator for your company.
Note: The concept of "Do This, Not That" is borrowed from the popular book "Eat This, Not That", where the weaknesses of common practices and myths are brought to light and sensible replacements are recommended.

воскресенье, 1 февраля 2015 г.

Неожиданные результаты исследования B2B продаж

Компания Implisit проанализировала «воронку продаж» сотен компаний, чтобы найти каналы, которые имеют наиболее высокий conversion rate (показатель перехода из одной стадии продажи в другую, при котором вероятность заключения сделки повышается). Какие каналы предпочитаете вы? Насколько оправдан ваш выбор?

Процесс продаж в сфере B2B (бизнес для бизнеса) достаточно запутан, с огромным количеством заинтересованных сторон и затяжным процессом принятия решения. Поэтому очень сложно навскидку прикинуть, что именно дает результат, а что нет. К счастью, у нас есть Salesforce, где мы можем полностью отслеживать продажу от проявления интереса и источника этого интереса (lead source) до подписания сделки.

В Implisit проанализировали анонимные данные о лидах (lead – «очень» потенциальный клиент), собранные у сотен компаний, чтобы посмотреть, что работает, а что не работает. Результаты оказались неожиданными: некоторые каналы оказались более эффективным в создании возможности (opportunity – стадия продажи, когда клиент проявил интерес), однако эти возможности реже приводили к сделкам; в других каналах было сложнее получить возможность, но если возможность была получена, то вероятность довести её до сделки была высокой.

Показатель перехода (conversion rate):


Интерес в возможность – 13%; Возможность в сделку – 6%


В среднем, по результатам проведенного анализа, 13% лидов интересов переходит в возможность со средним временем перехода из одной стадии в другую, равным 84 дня. Процент возможностей, которые заканчиваются сделкой еще ниже. Он составляет 6%, зато в среднем это занимает всего 18 дней.

Наиболее важная метрика, переход из интереса в сделку, выявила одного безоговорочного победителя. 3.6% потенциальных клиентов, рекомендованных работником или клиентом, переходят в сделку – это наилучший показатель среди всех каналов. Следующим по эффективности идут веб-сайт компании и социальные сети. Среди наихудших по эффективности каналов списки лидов (т.н. «холодная база» контактов), различного рода мероприятия и е-мейл кампании с вероятностью переийти в сделку ниже 0.1%.

Другим любопытным фактом является то, что рекомендации работников и клиентов, вебсайт компании и соц. сети генерируют возможности, которые наиболее быстро переходят в сделки. Для примера, переход от интереса из соц. сети в сделку в среднем занимает 40 дней. Интересы, пришедшие с сайта компании в среднем через 75 дней становятся сделками, а рекомендации клиентов и работников — 97 дней. Обзвон клиентов по «холодной базе», массовая рассылка емейлов, выставки и вебинары дают интересы с самой маленькой вероятностью заключить сделку, но если все же сделка происходит, то среднее время, которое на это потребуется, будет самым высоким в сравнении с другими каналами.

Вебинары: только 2,5% потенциальных возможностей становятся сделками


Когда мы разбили показатель перехода (conversion rate) на 2 части – лиды в возможности и возможности в сделки – кое что нас удивило. Вебинары, например, заняли третье место в номинации «переход из интереса в возможность» (17,8%); однако они же имеют наименьшую вероятность перейти из возможности в сделку (только 2.5%). Сайт компании имеет наилучший результат при переходе из лида в возможность (31,3%). Возможно поэтому продавцы так рады при появлении заявки с сайта компании. Однако, только 5% возможностей с веб-сайта доходят до победоносного закрытия (заключения сделки).

Мероприятия: наибольшее количество потерянных возможностей


Другая интересная закономерность — это соотношение успешно закрытых и потерянных возможностей. Судя по всему, некоторые каналы выдают возможности, которые почти гарантировано приводят к неудаче — потере возможности. Менее 20% всех возможностей, приходящих по таким каналам, как мероприятия компании, «холодная база» лидов, база лидов от партнеров, заканчиваются успехом. Это особенно неожиданно – продавцы открывают возможность только после того, как они оценили состоятельность лида. Даже после «отфильтровки» лидов, очень вероятно, что эти каналы вряд ли произведут возможности с высокой вероятностью закрытия.

Вывод


В запутанном процессе продаж бизнес заказчикам некоторые каналы дают прогнозируемо лучший результат, чем другие. Лидеры среди каналов — это рекомендации работников и клиентов, сайт компании, социальные сети. Исходящие каналы список лидов (холодная база), мероприятия и выставки, массовые емейл рассылки имеют тенденцию показывать низкую производительность. Похоже на то, что вероятность закрыть сделку больше зависит от того, откуда пришел лид, чем от умения продавать.

2014-11-10 Benchmarks Infographic (2)


Оригинал статьи: Gilad Raichshtain —
B2B Sales Benchmark Research Finds Some Pipeline Surprises