Influencing the Rate of Customer Acquisitions

 

Whether it’s in person, on the web, or through a call center, companies must ensure customers’ experiences are smooth, secure, and effortless. During the customer acquisition process, the rate that a company can add new subscribers is predicated on the following five factors.

 

Five Factors

1. Time to Hire

The length of time for a new employee or contractor to start.

2. Training

The level of understanding of products, features, benefits, and pricing.

3. Handling Time

The amount of time it takes for a customer to complete their application.

4. Conversion Rate

A combination of factors that drive higher quality customers and experiences.

5. Sales Quality

Meeting business requirements, compliance rules, alerts, and ensuring visibility.

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