What Color Communicate

 

Your brain decides in 13 milliseconds if it trusts a brand.

Color drives 85% of that split-second judgment.

Why does color matter this much?

Because your brain judges before conscious thought kicks in.

👉 Humans form trust judgments in 100 milliseconds
👉 Consistent color increases brand recognition by 80%

Here are some of the things that influence how we perceive color:

🎨 SATURATION & TONE
⇢ Brighter, saturated hues = younger, energetic people
⇢ Deeper, richer tones = affluent, serious, premium
⇢ Pastel/muted = soft, approachable, accessible

🇨🇳 CULTURAL CONTEXT
⇢ Red: luck in Chinese culture vs. danger in Western
⇢ White: purity in Western vs. mourning in East Asia
⇢ Yellow: happiness in Western vs. sacred in Asia
⇢ Blue: mourning in Iran vs. trust in Western corporate

🧠 BIOLOGY
⇢ Disharmonious color combos activate the amygdala (threat detection)
⇢ Harmonious colors activate pleasure & reward centers
⇢ Color improves memory by 5-10% vs black & white

WHAT COLORS MEAN TO OUR PSYCHE:

🔴 Red: Energy, urgency, passion
↳ Perfect for bold transformations, breaking barriers
↳ Boosts perceived attractiveness

🔵 Blue: Trust, stability, professionalism
↳ Ideal for expertise-based, security-focused services
↳ Universally associated with high quality

🟢 Green: Growth, harmony, wealth
↳ Great for health, finance, sustainability
↳ Associated with balance and natural renewal

🟡 Yellow: Optimism, creativity, attention
↳ Perfect for creative services, innovation, breakthrough
↳ Grabs attention faster than any other color

🟠 Orange: Enthusiasm, warmth, adventure
↳ Ideal for lifestyle changes, bold pivots, energy shifts
↳ Combines red's energy with yellow's friendliness

🟣 Purple: Luxury, wisdom, creativity
↳ Perfect for premium services, spiritual growth, artists
↳ Strongest gender divergence: 23% women vs 0% men

⚫ Black: Sophistication, authority, elegance
↳ Ideal for high-end services, executive transformations
↳ Signals exclusivity and timeless quality

⚪ White: Purity, simplicity, new beginnings
↳ Perfect for fresh starts, clarity-focused services
↳ Creates breathing room and reduces cognitive load

Don't just choose colors you like for your brand.
Choose colors based on your ideal client.

Your audience is the sun of your brand solar system.

You orbit around them, not the other way around.

Ask yourself:
✓ What does my ideal client need to feel?
✓ What colors resonate with my target demographic?
✓ What transformation am I helping them achieve?
✓ What emotional state supports their journey?

Your color choices should engineer attraction, not just look pretty.

What's one color that always catches your eye in branding?

🔔 Follow Ashley Couto for content strategy insights

Sources: Princeton, Singh, Hynes, Loyola University, Hurlbert & Ling, Leonard, Ikeda et al., Wichmann et al.

https://tinyurl.com/2zevmkmw

Color Psychology and Symbolism in Logo Design

 Which feelings and emotions do different colors in logos elicit?

To find out, researchers at Adobe Express surveyed 285 professional graphic designers.

An infographic (below) explores key findings from the research.

It looks at the concepts graphic designers associate with 10 commonly used colors in logos.

Check out the infographic:

https://tinyurl.com/ydxe5wa3

How to Pick the Right Website Color Scheme

 Color choices are crucial for a website, influencing everything from brand recognition to purchasing.

So, how can you choose the right color scheme for your site?

An infographic (below) from WebsiteBuilderExpert, which is based on this guide, provides a four-step process for determining the perfect color combination.

The piece also looks at why website colors are important and provides tips for how to choose among different colors.

https://bit.ly/3t2s0bv

How Marketers Are Approaching Email Dark Mode

 Some 44% of email marketers say they now consider dark mode during the production of campaigns.

That's according to a recent survey conducted by Pathwire, Mailjet, and Ascend2.

An infographic (below) covers findings from the research, including dark mode optimization trends by company size and focus area.

The piece also looks at marketers' top challenges with dark mode emails.

https://bit.ly/2Zd98Kp

Eight Graphic Design Trends That Will Define 2022

 Graphic design will be more striking and more inclusive in 2022.

That's according to Venngage, which recently published its predictions for the year ahead.

An infographic (below) presents the graphic design trends that the company believes will define 2022.

The piece covers eight shifts to watch, including the increased use of bold backgrounds, colorful icons, and diverse visuals.

https://bit.ly/3G9qV5D