Go Beyond Innovation - How To Develop Successful New Products

 

Jess Coles

10 Steps To Create Successful Products

The 10 Steps we cover with practical tips of HOW to put into practice are:

1. Identify your initial target customer
2. Understand the potential market
3. Undertake a competitor analysis of your target segment
4. Find your customer’s problems
5. Build your product positioning strategy
6. Set your target sales price
7. Set your target production cost
8. Test, test, test
9. Tweak, re-design or pivot – action your learnings
10. Iterate, again and again

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