The Creative Services Most (And Least) in Demand

 Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research from Cella by Randstad Digital.

The report was based on data from a survey of hundreds of marketing and creative professionals who work for firms across a wide range of industries.

Some 62% of respondents say they expect demand to increase for video production, 37% expect demand to increase for motion graphics, and 35% expect demand to increase for creative strategy.

Creative professionals say the services most likely to decrease in demand are print design (23% expect a decrease) and advertising (11%).

Only one-fourth of respondents expect to increase the size of their company-employed creative staff this year, and just 24% expect to increase the number of contract/freelance creative workers.

About the research: The report was based on data from a survey of hundreds of marketing and creative professionals who work for firms across a wide range of industries.

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