This is an interesting way to describe a market by showing visually both the size of the various customer segments as well as the market share (segment by segment) of key competitors. One can even add a growth dimension by adding +/- signs, or up/down arrows.
As usual, the trick is how to define the segments. The recommendation is generally to look at end users, not necessarily the purchasing decision makers or the distribution channels. Doing this at a fairly detailed level is often time consuming and difficult (lack of reliable data). But it tends to reveal interesting insights in terms of market penetration and growth opportunities.
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