Event Marketing in 2023: Trends and Challenges

 Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.

The report was based on data from a survey conducted in November 2022 among 670 event professionals in the United States and Europe.

Some 73% of respondents say they expect event marketing budgets to increase in 2023.

Event marketers say the biggest key to event success in 2023 is attracting the right attendees (32% cite).

Some 43% of event professionals say they expect to run a mix of in-person and virtual events this year and 30% expect to run only in-person events.

Event marketers say their biggest challenges are not enough team members (26% cite as a big issue) and not enough budget (23%).

About the research: The report was based on data from a survey conducted in November 2022 among 670 event professionals in the United States and Europe.