In today’s digital landscape, writing compelling copy is only half the battle and optimizing it for search engines is equally important. With the help of sophisticated Search Engine Optimization (SEO) tools, you can ensure that your content reaches the right audience and generates results while staying ahead of the competition.
In this article, we explore the different capabilities of SEO copywriting tools and how they can help companies improve their search rankings and readability. We also list the top SEO copywriting tools to help businesses choose the best SEO tool that tailors their needs.
What is SEO copywriting?
SEO copywriting refers to producing high-quality, engaging, and informative text that is search engine optimized. It entails carefully incorporating relevant keywords and phrases into the content, increasing the likelihood of ranking higher in search engine results pages (SERPs) and being noticed by the target audience.
Source: Search Engine Journal
Figure 1. Which SEO initiative is used most by the marketers?
The primary goal of SEO copywriting is to improve the visibility of the content while maintaining its readability and value for the reader. A recent survey shows that while implementing SEO in copywriting, marketers’ top priority was technical SEO, followed by keyword research and SEO strategy & planning (See Figure 1).
Top 10 SEO copywriting tool capabilities to help your find the right fit
SEO copywriting tools are critical in assisting SEO copywriters in creating search engine optimized content, user-friendly and engaging content. These tools’ essential capabilities include the following:
1- Keyword research
Keyword research helps identify and analyze the most relevant keywords for a specific topic, industry, or audience. SEO copywriting tools should provide data on search volume, competition levels, and long-tail keyword variations, helping users optimize their content for search engines and target the right audience.
2- Tagging
This capability refers to optimizing title tags, meta tags, header tags (H1, H2, H3, etc.), and image alt tags. A good SEO copywriting tool should provide suggestions and best practices for optimizing these tags to improve search engine indexing, rankings, and user experience by providing relevant tags with the search intent of readers.
3- Link building
Link building is acquiring high-quality and relevant backlinks from other websites to your own. SEO copywriting tools should provide recommendations for building a solid backlink profile, including identifying potential link-building opportunities and monitoring the health of your existing backlinks.
On the other hand, tools can also help in internal linking, which refers to linking pages within your website. It helps:
- Improve site navigation
- Distribute link equity across your site
- Provide context to search engines for better indexing and ranking.
4- URL optimization
URL optimization involves creating SEO-friendly URLs that are easily readable and understood by search engines and users. SEO copywriting tools should offer suggestions for optimizing URLs, such as using hyphens instead of underscores, including relevant keywords, and keeping the URL structure concise and relevant.
Examples would be:
5- Readability analysis
The tool should analyze the content’s readability, providing suggestions to improve clarity, sentence structure, and overall flow. This makes it easier for users to understand and engage with the content, whether a blog post or a social media post, and helps edit any unnoticed errors in the writing process.
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6- Duplicate content finder
A duplicate content finder scans your website and analyzes the content on each page, comparing it to other pages to identify similarities or exact matches. Once the tool detects duplicate content, it provides a report outlining the affected pages and the extent of the duplication.
Using a duplicate content finder as part of your SEO strategy can help you maintain a high-quality website, avoid search engine penalties, and improve your rankings.
7- Content performance tracker
A content performance tracking feature monitors the success of your content over time, including metrics like search engine rankings, organic traffic, user engagement, and conversions.
For more on measuring content performance and reporting, check out our article.
8- Technical SEO
Technical SEO refers to optimizing a website’s technical aspects, such as:
- Site structure
- Indexing
- Crawling
- Page speed
- Mobile-friendliness
- Security.
These factors contribute to search engine rankings and user experience, making them crucial to a website’s success.
9- Competitor analysis
Competitor analysis helps users understand the strengths and weaknesses of their competitors’ SEO strategies, allowing them to identify improvement opportunities and capitalize on market gaps.
10- Integration with other SEO tools
The tool should integrate with other popular SEO tools and platforms, such as Google Analytics, Google Docs, Google Search Console, or other keyword research or link-building tools for seamless workflow and better insights.
Top 9 SEO copywriting tools
After identifying whether the tools provide the capabilities above, we narrowed our vendor list based on some criteria. First, we focused on the tools that are specialized in content optimization. Then, we used the number of B2B reviews on several platforms and employees of a company to estimate its market presence because these criteria are public and verifiable.
Therefore, we set certain limits to focus our work on top companies in terms of market presence and selected companies:
- Specialized in content optimization
- With more than 50 reviews on various software review platforms such as G2, Trustradius, Capterra
- With 25+ employees
The following companies fit these criteria:
- Semrush
- BrightEdge
- Surfer
- Siteimprove
- seoClarity
- Ryte
- SEO PowerSuite
- MarketMuse
- Conductor
The data is gathered from the websites of vendors and review platforms such as G2, Trustradius, and Capterra. As all tools offer keyword research, content performance tracker, and competitor analysis, we didn’t include these capabilities in the table.
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