People say they become most annoyed with SMS messages from marketers when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
The report was based on data from a survey conducted between November 25 and December 4, 2022, among 1,218 consumers over the age of 18 from Australia, New Zealand, the United Kingdom, and the United States who own a mobile phone capable of receiving messages.
Respondents say they're most likely to become annoyed by a brand's SMS messaging when it is too frequent (49% say so), when it comes from a company they didn't interact with (35%), and when the content of the message isn't relevant to their needs/interests.
About the research: The report was based on data from a survey conducted between November 25 and December 4, 2022, among 1,218 consumers over the age of 18 from Australia, New Zealand, the United Kingdom, and the United States, who own a mobile phone capable of receiving messages.
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