Audit your MarTech stack and quickly compare 30 different types of digital marketing tools available at different price points for businesses in 2024
As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and markets.
These strategic digital tools help us to compete to win and retain customers by delivering automated relevant, real-time marketing communications, integrated across digital devices and traditional marketing channels.
To help highlight the range of great options available, our updated essential digital marketing tools infographic recommends 30 categories of marketing technology and our pick of the most popular 5 in each category.
A new category for 2024 - we have included 5 Generative AI tools as well. As the original break-through AI chatbot, we've put ChatGPT in first place for our 2024 edition.
We’ve grouped these 30 tools across our RACE Growth System for managing digital marketing, so you can review where you could make better use of the tools across the customer lifecycle.
How to prioritize marketing insight and management tools?
If you were doubting the number of tools available, just look at the growth in the number of marketing technology applications over the last few years.
To further complicate the landscape, we've recently seen new challenger tools doing a better job than established tools, due to their innovative nature.
The sheer number of tools, which vary enormously in cost and quality, means it's a challenge to keep on top of the latest developments in MarTech. It can be hard to select and manage digital marketing tools, and track their contribution to your marketing results.
To help, our infographic breaks down these essential digital marketing tools into different categories of use and shows you which products you should be considering for different marketing activities across our RACE Growth System.
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