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понедельник, 31 марта 2025 г.

The Top Indicators of Marketing Vitality

 


What are the top drivers of marketing vitality—success against key performance indicators—in 2025?

To find out, The CMO Council analyzed data from a wide range of third-party sources, including proprietary insights from quantitative surveys and qualitative interviews.

An infographic (below) covers highlights from the research.

Specifically, it looks at the top organizational behaviors that the researchers found are associated with marketing vitality across five areas: marketing mix and spend, organizational dynamics, customer affinity, market outlook, and technology.


https://bit.ly/4hSbWyD

Building a Strong LinkedIn Profile: The Basics

 


A good LinkedIn profile is key to forging professional connections and capitalizing on opportunities.

So, what makes for a good profile?

An infographic (below) from Media Update covers the basics of building a strong LinkedIn profile.

It provides advice on what to consider across six key areas: the photo, headline, About section, Featured Content section, Activity section, and Experience section.


https://tinyurl.com/2su6u5mh

How to manage cash

 


Learn to manage your cash.
Because revenue growth isn't enough.
And paper profit can't fund growth.

Most CEOs think if sales are up and EBITDA looks good, they’re in the clear.

But they forget one thing:

You can’t spend EBITDA.
You spend cash.

And if you’re not managing it strategically, here’s what you’re risking:

✕ Missed acquisitions and expansion
✕ Operational breakdowns in a downturn
✕ Poor terms when you actually need capital
✕ Declining valuation and investor trust

What great CEOs understand is this:

Cash isn’t a finance department concern.
It’s a leadership priority.

Here’s how they operate differently:

✓ Optimized capital deployment
✓ Proactive debt and liquidity management
✓ Readiness for strategic moves when timing matters most

If you're making decisions without a clear cash strategy, you're flying blind.


https://tinyurl.com/mr2krwr6

суббота, 29 марта 2025 г.

9 Time Management Tools for Leaders

 


82% of people don't manage their time effectively.

Here's how to join the other 18%:

Meet deadlines.

Leave work on time.

Calm under pressure.

Don't have their inbox full.

Have time for strategic planning.

Have a work-life balance.

Know how to delegate.

Have time to study.

Take breaks.


Here's what not to do:

Miss deadlines.

Have a full inbox.

Never take breaks.

Lack work-life balance.

Are stressed under pressure.

Have no time to study.

Neglect planning.

Stay late at work.

Don't delegate.


- - - -


Effective time management can be learned.


Here's how the best leaders take control:


» Learn to say no.

» Prioritize ruthlessly.

» Learn to delegate effectively.

» Rely on time management tools


You hold the power to manage your time

and focus on what truly matters.


Unlock your potential and move toward success.


You've got this.


https://tinyurl.com/yh6xsjhz

7 Habits of Highly Effective People

 


Stephen R. Covey's book, "The 7 Habits of Highly Effective People," has been a cornerstone in personal and professional development since its publishing. According to Covey, these seven habits are specifically designed to help individuals from all walks to life achieve success by fostering effectiveness and leadership. Let's take a closer look at the seven habits and how they can be applied to enhance your life.

Habit 1: Be Proactive


Being proactive means taking responsibility for your actions and decisions instead of being reactive. Proactive people recognize that they have the power to choose their responses to different situations, enabling them to focus on what they can control and influence. This habit is rooted in the understanding that our behavior is a function of our decisions, not our conditions. This is why proactive individuals tend to operate on the principles of initiative and responsibility. They foresee potential obstacles and plan accordingly, thus avoiding far more pitfalls than their reactive peers. By adopting a proactive approach, you can create a positive ripple effect in your personal and professional life - one that leads you to greater satisfaction and success.

Habit 2: Begin with the End in Mind


It's a good idea to always start a task with a clear understanding of your desired outcomes. This habit encourages you to set clear goals and work based on your values and long-term objectives. By envisioning the end result, you can create a detailed plan to achieve your aspirations. Of course, having a clear vision also allows you to more easily navigate life's decisions with purpose and direction. By identifying what you truly want in life and ensuring that your actions are aligned with achieving it, you can avoid distractions and staying focused on what truly matters. For example, successful individuals and organizations often begin with a mission statement that outlines their core values and desired outcomes. This is then used to guide all their actions and decisions.

Habit 3: First Things First


It's also a great idea to prioritize important tasks and manage your time to focus on activities that align with your goals. This habit is about organizing and executing decisions around your most important priorities. Combined with Habit 2, it helps to ensure that you allocate the right amount of time to what truly matters. Still, such effective prioritization requires distinguishing between what is urgent and what is important, focusing on tasks that contribute to your long-term goals rather than those that simply demand immediate attention. Techniques such as time-blocking and the Eisenhower Matrix can be very helpful in managing tasks efficiently. By consistently putting "first things first," you can build a disciplined approach to time management that enhances productivity and reduces stress.

Habit 4: Think "Win-Win"


Adopt a mindset that seeks mutual benefit in all relationships and interactions. Also known as win-win thinking, this involves understanding that others do not have to fail for one person to succeed. This habit fosters cooperation and positive outcomes for all parties, promoting a culture of mutual respect and collaboration. In business, for example, win-win negotiations can lead to stronger partnerships and more sustainable agreements. The same goes for employer-employee relationships. The point is: by cultivating a win-win attitude, you can create an environment where everyone feels valued and motivated to contribute their best efforts.

Habit 5: Seek First to Understand, Then to Be Understood


Effective communication starts with understanding others. That's why this habit emphasizes the importance of genuinely listening to others' perspectives before sharing your own. By putting yourself in other peoples' shoes and listening empathetically, you can build stronger, more trusting relationships. For example, the soft skill of empathetic listening involves paying attention to both verbal and non-verbal cues, thus showing that you truly value the other person's viewpoint. This approach not only helps in resolving conflicts, but also fosters a deeper connection and mutual respect.

Habit 6: Synergize


This habit encourages open-mindedness, creativity, and collaboration, leading to innovative solutions and enhanced teamwork. Synergy is the principle that the whole is greater than the sum of its parts, meaning that working together can yield results that would be completely impossible to achieve individually. After all, most managers know that embracing and leveraging each person's individual strengths can allow you can create more effective and efficient teams. On a broader scale, cultivating synergy involves fostering an inclusive environment where everyone feels valued and heard.

Habit 7: Sharpen the Saw


To maintain and increase your effectiveness, you should invest in self-care and continuous learning in four key areas: physical, mental, spiritual, and social/emotional health. This habit ensures you remain balanced, refreshed, and capable of performing at your best. Regular self-renewal also helps in preventing burnout and maintaining a high level of performance. For example, physical renewal involves activities like exercise and healthy eating; mental renewal includes continuous learning and creative pursuits; spiritual renewal may involve meditation or reflection on core values; and social/emotional renewal includes building healthy relationships and social connections. By regularly "sharpening the saw," you sustain and enhance your ability to handle life's demands effectively.

Applying the 7 Habits in Daily Life


Mastering these habits requires dedication and practice, but they nonetheless offer a pathway to personal and professional growth. Indeed, integrating these habits into your daily routine can transform your approach to challenges and opportunities, leading to a more balanced and successful life. Whether you are navigating career advancements, personal relationships, or community engagements, these habits provide a robust framework for making positive and impactful decisions.


https://tinyurl.com/msktr6hh

вторник, 11 февраля 2025 г.

Culture Eats Strategy for Breakfast

 


Deloitte found that 95% feel culture is more important than money.

"Culture eats strategy for breakfast."

As Peter Drucker famously said.

Today we are going to better understand this through:

‘The 8 Pillars of a Positive Culture.' 

Let’s deep dive into how to do this!


  1. Respect

    • Engage in active listening to show each voice matters

    • Create an inclusive environment for sharing ideas

  2. Support

    • Help colleagues with tasks and provide guidance when needed

    • Invest in team members' career development

  3. Recognition

    • Regularly acknowledge both large and small team successes

    • Make recognition meaningful by personalizing it to individual contributions

  4. Unity

    • Conduct team-building activities to strengthen camaraderie

    • Establish goals that require collective effort to underscore collaboration

  5. Empowerment

    • Trust team members with meaningful autonomy in their roles

    • Motivate individuals to lead projects, fostering accountability

  6. Communication

    • Maintain openness in sharing key information with the team

    • Solicit and incorporate feedback to improve team dynamics

  7. Work-Life Harmony

    • Adapt work schedules to support personal life balance

    • Encourage use of breaks and vacation time for well-being

  8. Trust

    1. Build trust through reliable and consistent behavior

    2. Foster a safe space for honest conversations and vulnerability



Trust

One of my managers hesitated to delegate critical tasks, fearing the work wouldn't meet their high standards.

I recognized they did not trust their team.

I began by assigning a small, yet significant task to the manager, ensuring I provided clear expectations and the context for its importance.

I made myself available for guidance but resisted the urge to micromanage, demonstrating my trust in their capabilities.

The manager delivered excellent results, bolstered by the autonomy they were given.

This success led to an increase in their confidence and a willingness to delegate more of their responsibilities as they saw how I did it.

To solidify this trust, I made sure to publicly acknowledge their work, tying it back to the significant impact it had on the project's success.

This manager did likewise and became one of my most productive and trusting managers.



Here's how you can make it real over the next 4 days:

Day 1: Choose Your Pillar

  • Write down a pillar you want to work on most.

  • Describe why you chose this specific pillar and what you believe it will bring to your workplace.

  • Reflecting on its importance will help you commit to the challenge.

    • ChatGPT Prompt to Help: "Draft a reflective journal entry on why I've chosen [Pillar Name] as my focus for improving workplace culture, and what positive outcomes I expect to see from strengthening this aspect.”

Day 2: Small Actions

  • Identify a small action related to your chosen pillar that you can take today.

  • For example, if you're focusing on 'Communication', make an effort to clearly articulate your ideas in a meeting or ask a colleague for their input on a project

    • ChatGPT Prompt to Help: "Suggest a list of small, actionable steps I can take today to demonstrate [Pillar Name] in my workplace, that are easy to implement but can have a meaningful impact."

Day 3: Feedback

  • Seek feedback on the action you took on Day 2.

  • This could involve asking a colleague how they felt about your communication in the meeting or your gesture of support or recognition.

    • ChatGPT Prompt to Help: "Guide me in creating a feedback request template that I can use to ask my colleagues for their honest opinion on the action I took yesterday to embody [Pillar Name]."

Day 4: Reflection and Planning

  • Reflect on the feedback received and plan a slightly more challenging action for the upcoming week.

  • If the feedback was positive, consider how you can build upon that action.

  • If it highlighted areas for improvement, adjust accordingly.

    • ChatGPT Prompt to Help: "Assist me in analyzing the feedback I received and help me plan a more challenging action related to [Pillar Name] for next week that builds upon what I've already accomplished."

Remember, the goal is to take small, consistent steps.

Change doesn't happen overnight.

But daily attention to these pillars can lead to a significant impact over time!




Imagine a workplace where each of these 8 pillars stands strong.

Supporting a culture of growth, understanding, and success.

It starts with you.

With one choice, one action, one moment of trust.

Until next week and with lots of love,

Justin

https://tinyurl.com/yubvth2n