Wheel of Strategy

 

70% of CEOs say their strategy is clear.
(Only 10% of their teams agree.)

That gap?

It’s where misalignment lives.
Where priorities get lost.
Where momentum dies.

If you’re scaling a company, there’s nothing more
dangerous than thinking your strategy is clear—
when it’s not.

👉 That’s why my Wheel of Strategy matters.

It breaks strategy down into 4 essential areas.

And challenges you to answer 20 dead-simple,
high-impact questions:

🧭 Purpose & Direction
1. Why do we exist? Who actually needs us?
2. What’s our mission in one clear sentence?
3. What do we believe that drives how we operate?
4. Where do we want to be in 3 years?
5. What would success look like if nothing held us back?

📊 Market & Advantage
6. Who is our highest-value customer?
7. What pain are they feeling every day?
8. What’s changing in our industry? How do we stay ahead?
9. Why do people choose us—or not?
10. What can we offer that’s hard to copy?

📈 Goals & Metrics
11. What are our top 3 priorities right now?
12. What does success look like this quarter?
13. What’s the one number that matters most today?
14. How do we review progress each week?
15. What milestone will tell us we’re winning?

⚙️ Actions & Tactics
16. What must we deliver in the next 90 days?
17. Who owns each outcome? By when?
18. What’s currently blocked? How do we fix it fast?
19. What quick wins will build momentum now?
20. When and how will we check in and adjust?

No fluff. No 50-slide decks.
Just strategic clarity—fast.

Save this sheet.

Use it in your next:
— Leadership meeting
— Quarterly reset
— Or offsite

If you and your team can’t answer
these questions confidently...

It’s time to go back to the strategy table.

Because real alignment doesn’t come from
louder messaging.

It comes from sharper thinking.

Credits to Eric Partaker, follow for more insightful content.