5 zones of strategy

 

Your team already knows what's missing.

Listen to what they complain about.
Every complaint points to one zone of your strategy.

I've sat through 100s of leadership meetings.
The same 5 complaints come up over and over.

Each one tells you exactly which part got skipped.

"I'm not sure why we’re doing this."
↳ Zone 1. Nobody wrote down why the company exists.

"We say yes to every customer."
↳ Zone 2. You never picked a market.
So all of them look good.

"We have 14 priorities this year."
↳ Zone 3. Fourteen priorities means zero priorities.

"I thought someone else had that."
↳ Zone 4. The work has no name next to it.

"We talked about this last month too."
↳ Zone 5. No dates, no check-ins.
So nothing ever finishes.

The instinct is to fix the loudest complaint.
That rarely works.

Each zone rests on the one above it.

You can't put owners on 14 priorities.
And you can't cut to 3 priorities
until you know which market you're in.

So work from the outside ring inward.
Fix the first zone that's broken.
See if the noise below it clears on its own.

2 hours with your leadership team can cover all 5.
That 2 hours almost never gets booked.

Pick the zone that matches what you're hearing.
Answer it as a group this week.
Then write it down in one sentence.
Send it to the whole company.

A sentence your team can repeat
does more than a 40-slide deck.

The work is done when the questions stop.

Which of these 5 have you heard most?

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