How to Post to Instagram From Your Computer

 

Caroline Forsey

Posting to Instagram from your computer is a great choice if you don't have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen.

For these reasons and others, you might be wondering, "Can I post to Instagram from my computer?" We have some good news.

Can you post to Instagram from a PC?

Yes, you can post images and videos on Instagram from your PC, however, there are some limitations to keep in mind. The desktop version only allows for posting to your profile, meaning you can't post Instagram Stories, IGTV posts, or Reels from a PC at this time. Live video is also not supported from the web version of Instagram.

Why post on Instagram from your computer?

Instagram is a popular social media network for sharing photos that's most commonly accessed through a mobile app. It offers a web version that makes it easy to post assets you may only have on your laptop and not your phone.

Here are some reasons why you should consider posting from your computer:

Manage Multiple Accounts

If you manage multiple Instagram accounts, it's much easier to switch between accounts on your computer.

For example, let's say you're a social media manager for a prominent brand. The last thing you want to do is have an absentminded mishap where you accidentally post brand content to your personal Instagram account (or, worse, vice versa) simply because you're logged into both on your phone.

Access to Photos and Videos

For those who already work on their desktop for most of the day, it might be easier to upload company posts and videos via your desktop, rather than having your smartphone open at work.

Plus, your company's files might be more easily accessible via desktop than mobile. For instance, if you use Photoshop to edit company photos, it's likely easier to click "Upload" from your desktop when you're done editing, rather than sending that same photo or video to your personal phone.

Keyboard Access

Typing out long captions can be very tedious, especially when using a smartphone. Having access to a keyboard makes crafting your captions and hashtags a lot easier — and quicker.

Using a desktop also means you don't have to worry about your phone accidentally auto-correcting your caption. Plus, you can run your caption through an AI writing assistant, like Grammarly, to ensure your captions are free of spelling and grammar mistakes.

Bigger Screen

Perhaps you simply prefer the larger screen of a desktop. Or, maybe you don't have access to a smartphone so you can't download the app on your phone. Either way, working with a larger screen can be more convenient for those who want to see their picture or videos in greater detail before posting.

Now that we've discussed why you should use Instagram on your computer instead, here's how to do it.

How to Use Instagram on a PC

You can use Instagram on a PC. Simply access the Instagram website at instagram.com and login using your phone number, username, email, or Facebook account. On Instagram's web version, you can browse your feed, reply to direct messages (DMs), view your notifications, post photos and videos to your profile, and more.

While the social platform is primarily meant to be consumed in-app, it offers a nearly identical experience if you access it on your computer.

On Instagram's web version, you can:

• Watch and reply to other people's Stories
• Search for hashtags and other users
• Browse your feed
• Comment and like posts
• Reply to direct messages (DMs)
• View your notifications
• Access the Explore tab
• Post photos and videos to your profile

In other words — Yes, you can post to Instagram from your PC or Mac desktop instead of on your mobile device's app or browser.

Now, let's explore how you can post images and videos from your desktop computer.

How to Post to Instagram from Desktop PC

• Open up your preferred desktop browser.
• Go to instagram.com.
• Login to your account using your email, phone number, username, or Facebook credentials.
• Click the '+' button in the top bar.
• In the pop-up, click 'Select from computer.'
• Choose an image file to upload to Instagram.
• Optional: Crop the image, zoom in, or add more media if needed.
• Optional: Choose a filter and make additional adjustments.
• Write a caption.
• Optional: Add a location, add alt text, or turn off commenting if desired.
• Click 'Share.'
• Done! You've posted on Instagram from your PC.

1. 
   

1. Open up your preferred desktop browser.

Whether you use Chrome, Safari, Firefox, or another application, the first thing you need to do is open your web browser.

2. Go to instagram.com.

Next, go to https://www.instagram.com by typing it into your navigation bar.

3. Login to your account.

Then, log in to your Instagram account through your Facebook credentials or by inputting your phone number, username, or email.

4. Click the '+' button in the top bar.

Once you're logged in, find the navigation bar, which includes a search bar, a home symbol, a DM symbol, a plus sign, a heart, and a circle with your profile picture. Click on the plus sign.

5. In the pop-up, click 'Select from computer.'

A pop-up box will appear with a blue button that says "Select from computer." You can either click on the button to select your file, or you can drag and drop images from your desktop into the pop-up box.

6. Choose an image file to upload to Instagram.

If you opt to click the "Select from computer" button, browse through your files until you find the image you want. Click on the image file, then select "Open."

7. Optional: Crop the image, zoom in, or add more media if needed.

Instagram gives you several options for editing images prior to publication.

You can change the aspect ratio, zoom in, or add more media to the same post. You can find aspect ratio and zoom-in icons on the lower left corner of the image editor:

The "add more media" button is on the lower right corner. After clicking on the "add more media" button, click the plus sign to add more images, if desired.

Once you're done, click "Next" on the top right corner of the image editor.

8. Optional: Choose a filter and make additional adjustments.

Just like the app, Instagram on desktop also allows you to choose a filter and make additional adjustments to other aspects of the image, such as brightness, contrast, saturation, and more.

When you're done editing, click "Next."

9. Write a caption.

On the next page, you'll be able to add a caption for your post.

10. Optional: Add a location, add alt text, or turn off commenting if desired.

On the same page, you'll also be able to add a location, alt text, tag other accounts, or turn off commenting.

11. Click 'Share.'

Once your post is ready to go, click "Share" on the top right corner of the screen.

12. Done! You've posted on Instagram from your PC.

Now that you know to post on Instagram from a PC, we'll discuss how to do it on:

• Chrome
• Safari

Once we discuss how you can post photos, we'll also discuss how to upload a video to Instagram from your desktop.

How to Upload Photos to Instagram on a Desktop Computer Using Chrome

1. Open up your Chrome browser.
2. Navigate to Instagram's website.
3. Click the ‘+' button next to the DM symbol.
4. Click ‘Select from computer' to upload your media.
5. Crop the image, zoom in, or add more media if needed.
6. Choose a filter or make adjustments.
7. Add a caption, location, alt text, and tags.
8. Click 'Share.'

1. Open up your Chrome browser.

The first thing you'll want to do is open up Google Chrome. If you're on Windows, you can do so by clicking the Windows icon in your taskbar. Then, search through the applications you've already installed on your computer until you find Chrome.

2. Navigate to Instagram's website.

Next, navigate to https://www.instagram.com by typing it into the navigation bar. Log in using your Facebook credentials or by inputting your email, phone number, or username. If you've logged into Instagram's web version before, it might include an option to "Continue as [username]," and you'll be able to automatically log in.

3. Follow steps 4-12 from the instructions above.

Once you're logged into Instagram on your Chrome browser, you can upload to Instagram just as you would on any Desktop PC browser. Click the "+" button, select the file you want to upload, edit the photo however you like, write a caption and alt text, add a tag and location, and then click "Share" when you're ready to upload.

How to Upload Photos to Instagram on a Mac Using Safari

1. Open up your Safari browser.
2. Navigate to Instagram's website.
3. Click the ‘+’ button next to the DM symbol.
4. Click ‘Select from computer’ to upload your media.
5. Crop the image, zoom in, or add more media if needed.
6. Choose a filter or make adjustments.
7. Add a caption, location, alt text, and tags.
8. Click 'Share.'

1. Open up your Safari browser.

The first thing you'll want to do is open up Safari. To do so, open up Launchpad and find Safari in your list of applications. Alternatively, if you have it pinned in your taskbar, you can open it from there.

2. Navigate to Instagram's website.

Next, navigate to https://www.instagram.com by typing it into Safari's navigation bar. If you visit the site often enough, Safari may also have a shortcut in your "New tab" page.

Once you get there, login with your preferred credentials. If you've already used the web version in the past, Instagram will allow you to log in with one click.

3. Follow the same upload instructions from before..

Once you are able to view Instagram from your Safari browser, you can upload an Instagram post the same way you would on Chrome — by clicking the "+" button, adding a filter or editing the photo, adding a location and caption, and clicking "Share" when you're ready for your post to go live.

Want to upload a video instead?

How to Post a Video to Instagram Using a Desktop Computer

You can upload videos to Instagram from your desktop — which makes it easy to share professionally-shot videos that may not be readily available on your phone. That means you can share marketing videos and shoots you received from a freelancer or your in-house videographer.

Here's how to post a video to Instagram on any web browser.

1. Head to the Instagram website on your preferred browser.

Once you're there, log in using your credentials.

2. Click the "+" button next to the DM symbol.

Just like you would if you were posting a photo, click the + button in the top navigation bar of your Instagram feed.

3. Click "Select from computer" to upload your media.

Select your video file from the computer. We recommend uploading an MP4 file to avoid compatibility issues.

If your video is less than 10 minutes long, your file size should be no bigger than 650 MB. For videos between 10 minutes and 60 minutes (which is the maximum length), you should aim for a file size smaller than 3.6GB. Read more about Instagram's video requirements here.

4. Resize your video and add more media if desired.

Instagram gives you two options for adjusting your video: Changing the aspect ratio and adding more media. For photos, Instagram also allows you to zoom into the picture. The option isn't available for videos.

If you're uploading a horizontal video, we recommend using a 16:9 aspect ratio so that it's not cut off. If you're worried about the aesthetics of your feed, stick to a 1:1 ratio. That way, there isn't any white space when visitors visit your profile.

5. Choose a cover photo, trim the video, and toggle sound options.

Next, you can choose a cover photo (the image users will see before they click "Play"). You have the option of uploading a custom cover photo for the video, and you can also trim the video and turn the sound off if desired.

6. Write a caption, tag other users, add alt text, and toggle commenting options.

In the next screen, you can write a caption for your video, tag anyone who appears in the video, add alt text, and disable commenting.

7. Click Share.

Done! You've now posted your video on Instagram.

Alternative Ways to Post to Instagram from Your Computer

You don't have to access Instagram's web version to post on Instagram. If you find the web version to be too lacking for your day-to-day tasks, especially if you're a social media manager, you can use a third-party service that offers social media scheduling software.

HubSpot's social media management tool is one of the best options you can use to schedule Instagram posts from your desktop — no need to access the Instagram app or website itself.

Here's one example of us scheduling a video post for Instagram using Social Inbox:

The great benefit of using this method is that you can schedule posts well in advance. You don't have to access Instagram every time you want to add new media to your profile.

If you're doing this regularly for your job, it might be worthwhile to explore all the social media scheduling tools at your disposal to choose the one best-suited for your business' needs.

Using Instagram Like the Pro You Are

Now that you don't have to worry about transferring photos to your mobile device or juggling your work's social media account on your own device, you'll be able to grow on Instagram efficiently and effectively. From there, the sky is the limit for creating posts and growing your audience in a scalable way.

https://blog.hubspot.com/marketing/post-to-instagram-from-computer

15 Applications of Artificial Intelligence in Marketing

 

Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year

Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using ChatGPT for marketing).

But AI is a broad term covering a wide range of different technologies, many of which have been available for some time. We originally wrote this article based on the opportunities for using AI for marketing in 2017 and have updated it since with examples.

Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search.

That's why, in our AI and Machine Learning briefing for members, we have identified fifteen artificial intelligence techniques that businesses of all sizes can implement, rather than techniques that only major tech giants can devote resources to. We've plotted the techniques across the customer lifecycle so you can see how each AI tactic can help take your customers down the marketing funnel.

All the techniques are 'AI' in the sense that they involve computer intelligence, but we've broken them down into 3 different types of technology - Machine learning techniques, applied propensity models, and AI applications. Machine learning techniques involve using algorithms to 'learn' from historical data sets, which can then create propensity models. Applied propensity models are when these propensity models are put to work predicting given events- such as scoring leads based on their likelihood to convert. AI applications are other forms of AI, which do tasks one would usually associate with a human operator such as answering customer questions or writing new content.

Each different application has major implications for marketers, but the applications have different roles to play across the customer journey. Some are better for attracting customers, whilst others are useful for conversion or re-engaging past customers. That's why we've divided the techniques across the RACE framework.

If you're looking to apply technology to optimize your marketing strategy, our RACE Framework is the perfect structure for you to plan and assess your marketing activities. Through the journey of reach, act, convert, and engage, our RACE Framework empowers marketers and managers to apply customer insights and data to measure and prioritize their best-performing omnichannel touchpoints.

Reach - Attract visitors with a range of inbound techniques

Reach involves using techniques such as content marketing, SEO and other 'earned media' to bring visitors to your site and start them on the buyer's journey. AI and applied propensity models can be used at this stage to attract more visitors and provide those that do reach your site with a more engaging experience.

1. AI-generated content

This is a really interesting area for AI. AI can't write a political opinion column or a blog post on industry-specific best practice advice, but there are certain areas where AI-generated content can be useful and help draw visitors to your site.

For certain functions AI content writing programs are able to pick elements from a dataset and structure a ‘human-sounding’ article. An AI writing program called ‘WordSmith’ produced 1.5 billion pieces of content as early as 2016.

AI writers are useful for reporting on regular, data-focused events. Examples include quarterly earnings reports, sports matches, and market data. If you operate in a relevant niche such as financial services, then AI-generated content could form a useful component of your content marketing strategy. There are now solutions from vendors available and returning good results in copywriting for Facebook Ads, email subject lines and nurturing emails that we highlight in the latest edition of our AI guide.

2. Smart content curation

AI-powered content curation allows you to better engage visitors to your site by showing them content relevant to them. This technique is most commonly found in the 'customers who bought X also bought Y' section on many sites, but can also be applied to blog content and personalizing site messaging more widely. It's also a great technique for subscription businesses, where the more someone uses the service, the more data the machine learning algorithm has to use and the better the recommendations of content become. Think of Netflix's recommendation system being able to consistently recommend to you shows you'd be interested it.

3. Voice search

Voice search is another AI technology but, when it comes to using it for marketing, it's about utilizing the technology developed by the major players (Google, Amazon, Apple) rather than developing your own capability. Voice search will change future SEO strategies, and brands need to keep up. A brand that nails voice search will leverage gains in organic traffic with high purchase intent thanks to increased voice search traffic due to AI-driven virtual personal assistants.

4. Programmatic media buying

Programmatic media buying can use propensity models generated by machine learning algorithms to more effectively target ads at the most relevant customers. Programmatic ads need to get smarter in the wake of Google's brand safety scandal. It was revealed ads placed programmatically through Google's ad network were appearing on terrorist's websites. AI can help here by recognizing questionable sites and removing them from the list of sites ads can be placed on.

By increasing your reach through the strategic implementation of AI, you are filling the top of your marketing funnel and giving yourself the best chance of success in marketing. Find out how you can use the RACE Framework to win more customers.

Act - Draw visitors in and make them aware of your product

5. Propensity modelling

As already mentioned, propensity modelling is the goal of a machine learning project. The machine learning algorithm is fed large amounts of historical data, and it uses this data to create a propensity model which (in theory) is able to make accurate predictions about the real world. The simple diagram below shows the stages of this process.

6. Predictive analytics

Propensity modelling can be applied to a number of different areas, such as predicting the likely hood of a given customer to convert, predicting what price a customer is likely to convert at, or what customers are most likely to make repeat purchases.  This application is called predictive analytics because it uses analytics data to make predictions about how customers behave. The key thing to remember is that a propensity model is only as good as the data provided to create it, so if there are errors in your data or a high level of randomness, it will be unable to make accurate predictions.

7. Lead scoring

Propensity models generated by machine learning can be trained to score leads based on certain criteria so that your sales team can establish how 'hot' a given lead is, and if they are worth devoting time to. This can be particularly important in B2B businesses with consultative sales processes, where each sale takes a considerable amount of time on the part of the sales team. By contacting the most relevant leads, the sales team can save time and concentrate their energy where it is most effective. The insights into a lead's propensity to buy can also be used to target sales and discounts where they are most effective.

8. Ad targeting

Machine learning algorithms can run through vast amounts of historical data to establish which ads perform best on which people and at what stage in the buying process. Using this data they can serve them with the most effective content at the right time. By using machine learning to constantly optimize thousands of variables you can achieve more effective ad placement and content than traditional methods. However, you'll still need humans to do the creative parts!

By increasing customer interaction on your site through the strategic implementation of AI, you are nurturing cold traffic to increase their likelihood of converting. Find out how you can use the RACE Framework to win more customers.

Convert - nudge interested consumers into becoming customers

9. Dynamic pricing

All marketers know that sales are effective at shifting more product. Discounts are extremely powerful, but they can also hurt your bottom line. If you make twice as many sales with a two-thirds smaller margin, you've made less profit than you would have if you didn't have a sale.

Sales are so effective because they get people to buy your product that previously wouldn't have considered themselves able to justify the cost of the purchase. But they also mean people that would have paid the higher price pay less than they would have.

Dynamic pricing can avoid this problem, by targeting only special offers only at those likely to need them in order to convert. Machine learning can build a propensity model of which traits show a customer is likely to need an offer to convert, and which are likely to convert without the need for an offer. This means you can increase sales whilst not reducing your profit margins by much, thus maximizing profits.

10. Web and app personalisation

Using a propensity model to predict a customer's stage in the buyer's journey can let you serve that customer, either on an app or on a web page, with the most relevant content. If someone is still new to a site, content that informs them and keeps them interested will be most effective, whilst if they have visited many times and are clearly interested in the product then more in-depth content about a product's benefits will perform better.

11. Chatbots

Chatbots mimic human intelligence by being able to interpret consumer’s queries and complete orders for them. You might think chatbots are extremely difficult to develop and only huge brands with massive budgets will be able to use them. Actually, using open chatbot development platforms, it's relatively easy to create your own chatbot without a big team of developers.

Our AI guide highlights open source technologies from Facebook and Google which brands such as Dominos and KLM are using for developing their own chatbots for customer service.

12. Re-targeting

Much like with ad targeting, machine learning can be used to establish what content is most likely to bring customers back to the site based on historical data. By building an accurate prediction model of what content works best at winning back different types of customers, machine learning can be used to optimize your retargeting ads to make them as effective as possible.

Find out how you can increase your customer conversions today. Our RACE Framework gives you a marketing funnel structure integrated across your customers' experiences of your company to help you identify and prioritize high-converting journies. Book your call today to discover how RACE planning can help you drive the results you need

Engage - keep your customers returning

13. Predictive customer service

It's far easier to make repeat sales to your existing customer base than it is to attract new customers. So, keeping your existing customers happy is key to your bottom line. This is particularly true in subscription-based business, where a high churn rate can be extremely costly. Predictive analytics can be used to work out which customers are most likely to unsubscribe from a service by assessing what features are most common in customers who do unsubscribe. It's then possible to reach out to these customers with offers, prompts or assistance to prevent them from churning.

14. Marketing automation

Marketing automation techniques generally involve a series of rules, which when triggered initiative interactions with the customer. But who decided these rules? Generally, a marketer who's basically guessing what will be most effective. Machine learning can run through billions of points of customer data and establish when are the most effective times to make contact, what words in subject lines are most effective and much more. These insights can then be applied to boost the effectiveness of your marketing automation efforts.

15. 1:1 dynamic emails

In a similar fashion to marketing automation, applying insights generated from machine learning can create extremely effective 1:1 dynamic emails. Predictive analytics using a propensity model can establish a subscriber's propensity to buy certain categories, sizes and colours through their previous behaviour and displays the most relevant products in newsletters. The product stock, deals, pricing is all correct at the time of opening the email.

By Dave Chaffey

https://www.smartinsights.com/

Как за семь дней проверить маркетинговую гипотезу

 Что такое HADI-циклы? Узнайте, как с помощью этого инструмента оценить перспективность новой идеи по привлечению клиентов через интернет.

HADI-циклы – это маркетинговое исследование, которое проводится по четкому алгоритму: Выдвижение гипотез (Hypothesis) -> Совершение действия (Action) -> Получение данных (Data) -> Формулировка выводов (Insights). Чаще всего HADI-циклы используются интернет-маркетологами стартапов. Однако данная техника может использоваться и в офлайн-среде. Например, для изучения поведения потребителя, для анализа текущих каналов привлечения клиентов и поиска новых. И во всех случаях HADI-цикл стартует с выдвижения значимой гипотезы.

• Гипотеза. На этом этапе мы выделяем ключевые маркетинговые показатели, которые нам важно проверить или улучшить. Например, мы создаем гипотезу по проверке эффективности предполагаемых действий компании на рынке HORECA. Тогда мы формулируем рассуждение по схеме «если.., то...» и включаем в ее вторую часть те изменения, которые нам важно зафиксировать – от конверсии новой кнопки на сайте «Забронировать стол» до процентного соотношения иностранцев и местного населения среди посетителей ресторана.
• Действие. На этом этапе проводится работа, которая позволяет запустить эксперимент. Нам необходимо определить и внедрить изменения, которые качественно и количественно повлияют или могут повлиять на те данные, которые отобраны для анализа.
• Аналитика. На данном этапе происходит сбор информации и статистических данных за заранее определенный период времени. Необходимо проанализировать сделанные изменения и показатели, которые изменились.
• Выводы. На этом этапе на основании полученных данных мы делаем выводы и решаем, успешна гипотеза или нет. По необходимости можно запустить цикл заново.

Как выдвигать гипотезы?

Гипотеза формулируется в зависимости от того, что мы хотим, изучить: будь то информация о рынке существующем или том, на который хотим выйти; о спросе потребителей с разбивкой по группам потребителей; о причинах покупок или, наоборот, отказа от покупок; других подобных аспектах. Как я уже говорил, гипотеза строится по схеме «если.., то...» Мы можем формулировать любую гипотезу. Но самое главное – это то, чтобы мы смогли ее объективно проверить. Для этого необходимо использовать всевозможные входящие данные и опираться на наиболее объективные – цифры, метрики.

Если мы выдвигаем несколько гипотез, то их необходимо выстроить по приоритетности от самых значимых до самых слабых. Это важно для экономии времени, а также для повышения эффективности от внедрений проверенных гипотез. Как расставить приоритеты? Составьте таблицу, состоящую из шести колонок:

1. Гипотеза.
2. Действие. Что нужно сделать, чтобы проверить гипотезу.
3. Метрика. На какой показатель повлияет изменение.
4. Ожидаемый эффект. Улучшение показателя в процентах.
5. Вера в эффект. От 0 до 100%.
6. Сложность в реализации. От 1 до 5 баллов.

И дальше делайте выводы. Например, если вера в эффект от внедрения крайне мала, а сложность реализации достаточно велика, то рекомендуется поставить данную задачу ближе к концу по шкале приоритетности.

Так же следует отмерить срок проверки выдвинутого предположения. Для отработки несложных гипотез чаще всего оптимальный срок – неделя. Этого достаточно, чтобы собрать нужное количество данных для выводов. Таким образом, каждую неделю отрабатывается гипотеза и ставятся новые планы на следующую неделю. Безусловно, в зависимости от сложности гипотез HADI-цикл может быть увеличен по срокам.

Какие действия совершать?

Выполнять нужно только те действия, которые напрямую связаны с гипотезой. Все остальные могут даже помешать, исказив полученные данные. Таким образом, нужно придерживаться следующего плана: внес изменения — собирай данные и больше ничего не трогай.

Как анализировать?

Используем все данные, которые влияют на конечный результат. Если продолжать пример с HORECA, от количества заходов на сайт и звонков в call-центр до среднего чека в кафе.

Как делать выводы?

Выводы делаются на основе оценки входящих данных по трем параметрам: как увеличились данные; как уменьшились данные; данные не изменились. Например:

• Клиенты стали чаще заходить на сайт или нет?
• Стали чаще звонить или нет?
• Стали чаще бронировать стол или нет?
• Снизилась стоимость клика в контекстной рекламе или нет?
• Увеличился средний чек клиента или нет?

Примеры использования HADI-цикла

Предположим, необходимо увеличить посещаемость иностранцами ночного клуба, демонстрирующего стриптиз. Формулируем гипотезу, действия для ее проверки и метрику. Оцениваем ожидаемый эффект, веру в эффект и сложность в реализации:

Гипотеза	Действие	Метрика	Ожидаемый эффект	Вера в эффект	Сложность реализации
Если мы начнем систематически размещать рекламу стрип-клуба на английском языке, то это увеличит количество иностранцев в клубе на 90%.	Создать англоязычный вариант сайта стрип-клуба и запустить контекстную рекламу в Google Adwords.	Количество посетителей- иностранцев	+90%	100%	2

После запуска англоязычного сайта устанавливаем на нем код «Яндекс.Метрики» и собираем статистику о количестве переходов по контекстным объявлениям. Чтобы отслеживать звонки иностранцев по телефону, выделяем для англоязычной аудитории отдельный номер и настраиваем для него коллтрекинг. Отмечаем в CRM-системе всех посетителей-иностранцев и сравниваем изменения с предыдущим месяцем. Выводы:

• Посещаемость сайта в целом увеличилась на 13%.
• Количество звонков увеличилось на 4%.
• Количество иностранцев-посетителей увеличилось на 85%.
• Многие звонившие иностранцы интересовались, есть ли в стрип-клубе секс. Необходимо проанализировать ключевые слова, по которым приходили подобные запросы о сексе, и удалить их из рекламной кампании. Необходимо указать в англоязычной версии сайта, что секса в стрип-клубе нет.

Вадим Кисуркин

https://www.e-xecutive.ru/

Как ставить задачи сотрудникам, чтобы спокойно уйти в отпуск: 6 советов

 

Анастасия Черкалина

Этот чек-лист поможет грамотно делегировать сотрудникам рабочие вопросы и получить от них результат.

Время перед отпуском — самое стрессовое для руководителя. Надо успеть распределить задачи, назначить ответственных и придумать, как быть, если во время отпуска прилетит «важное», «горящее» или «надо было еще вчера».

Согласно исследованию SuperJob, три четверти россиян работают во время отпуска. Принципиально не участвуют в жизни компании в это время лишь 4% граждан. Причем чем выше зарплата сотрудника, тем больше его вовлеченность в дела во время отдыха. Как правило, это менеджеры среднего звена, руководители команд и топ-менеджеры. 

Ситуацию может спасти делегирование части задач подчиненным. И чтобы команда справилась в ваше отсутствие, нужно соблюдать нехитрые правила постановки задач.

Вот чек-лист из шести пунктов, которые помогут спокойно уйти в отпуск и действительно там отдохнуть.

1. Наведите порядок в таск-менеджере

Если ваша команда пользуется платформами для управления проектами, такими как «Битрикс24», Asana, Trello и т. д., перед отпуском просмотрите все текущие карточки проектов и сделайте апдейт информации, где необходимо, добавьте недостающие контакты и оставьте комментарии для коллег. Не забудьте добавить документ или ссылку на нужную информацию, проверьте, у всех ли есть доступ к ним.

2. Составьте список задач с приоритетами

Список поможет вам понять, какие задачи реально отложить, а что лучше решить до отдыха. Используйте принцип матрицы Эйзенхауэра:

1. Все «важное и срочное» закрываем до отпуска.
2. «Важное и несрочное» откладываем на даты после отпуска, предварительно предупредив об этом коллег и клиентов, которые вовлечены в проект.
3. «Срочное, но не важное» делегируем коллегам.
4. «Несрочное и неважное» также полезно отсортировать, чтобы понять, от каких задач можно отказаться вовсе. 

3. Делегируйте правильно

Чтобы ваш отдых не прерывался тревожными сообщениями от коллег, возьмите ранее составленный список дел и подумайте, кому из сотрудников вы можете перепоручить задачи из категории «срочное, но не важное». Распределите задачи так, чтобы они соответствовали опыту и компетенциям сотрудников. Возможно, новая задача поможет кому-то из вашей команды получить необходимый опыт для профессионального роста.  

4. Пишите инструкции

Бывает так, что опытный сотрудник, который мог бы временно взять часть ваших обязанностей, перегружен текущими проектами. Если вариантов больше нет, кроме как передать задачу менее компетентному сотруднику, составьте подробную инструкцию. Обязательно обсудите ее с коллегой — то, что ясно вам, может быть непонятно другим. Во время разговора дополните инструкцию пояснениями там, где у вашего коллеги возникли вопросы.

5. Договаривайтесь о сроках и результатах

Правильная постановка задач включает в себя пункт «Описание результатов». Например, если на время вашего отпуска вы передоверяете важный проект коллегам, то заранее обсудите с ними, к какому сроку, какой результат вы ожидаете. Конкретизируйте запрос: в чем будет выражаться результат и каковы критерии его успешности. 

6. Управляйте возможными рисками

Мысль о возможных сложностях на работе не дает полноценно отдохнуть в отпуске.

Есть творческий прием, который поможет снизить тревожность, — накидайте несколько сценариев рабочего «апокалипсиса», кажущиеся вам реалистичными. Соберите команду, проведите мозговой штурм — подумайте, как вы будете действовать.

Даже если в процессе сценарий будет напоминать далекий от реальности блокбастер — это позволит определить принципы и алгоритмы действий, на которые ваша команда может опереться в сложных ситуациях. И как бонус — это поможет вам снизить уровень тревожности. Ведь за вами надежная и максимально вовлеченная команда. 

Способность руководителя правильно ставить задачи сотрудникам может не только «спасти» отпуск, но и в несколько раз повысит продуктивность команды. Постановка задач и контроль их исполнения, как и любой другой навык, оттачивается в процессе практики. Чтобы научиться правильно ставить задачи сотрудникам, не обязательно иметь многолетний опыт в руководящей должности и длинный путь из проб и ошибок.

Тренажер для руководителей по постановке задач сотрудникам от «Смарт Лайн» поможет не только понять и освоить эффективные техники постановки задач, но и отточить навык в безопасной среде. Тренажер представляет собой полноценное интерактивное игровое пространство. Руководитель сам выбирает стратегию прохождения. Количество прохождений не ограничено.

Тренажер научит:

• грамотно распределять задачи в зависимости от уровня компетенций и мотивации сотрудников;
• формулировать задачи сотруднику так, чтобы они выполнялись в полном объеме, в срок и достигали поставленных целей;
• работать с возражениями сотрудника, если у него есть сопротивление к задаче;
• определить эффективную периодичность контроля выполнения задач для каждого типа сотрудника.

Помимо этого, вы сможете выстраивать доверительный диалог с сотрудником по результатам выполненной задачи, предоставить ему обратную связь в зависимости от цели диалога и мотивировать его на качественную работу.

Поделитесь в комментариях своим опытом: как часто вам приходится решать рабочие задачи во время отдыха? Что вы делаете, чтобы свести к минимуму рабочие вопросы во время отпуска?

Попробовать демо-версию тренажера по постановке задач сотрудникам можно на сайте «Смарт Лайн»

https://www.e-xecutive.ru/