Why use the Business Model Canvas?
Map Existing Business Models
Visualize and communicate a simple story of your business model.
Design New Business Models
Use the canvas to explore new business models whether you are a start-up or an existing business.
Manage a Portfolio of Business Models
Use the canvas to easily juggle between "Explore" and "Exploit" business models.
Business Model Canvas Explained
A 2 minute overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.
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