The Value Proposition Canvas by Strategyzer AG (strategyzer.com) is a tool that helps a company capture and clarify its understanding for a specific customer segment (Customer Profile), and how the company creates value for that customer segment (Value Map). Ultimately, a company achieves fit between the two, when one meets the other.
Precisely define your customer profiles
Identify your customer's major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done and the gains they perceive by getting their jobs done.
Visualize the value you create
Define the most important components of your offering, how you relieve pain and create gains for your customers.
Achieve Product-Market fit
Adjust your Value Proposition based on the insights you gained from customer evidence and achieve Product-Market fit.
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