Успешные продажи орфанных лекарственных препаратов, рекордные результаты в сфере слияний и поглощений, сделки по налоговой оптимизации, а также успешные стратегии по выходу на глобальные рынки – факторы, которые повлияли на состав ТОП-50 глобальных фармацевтических компаний в 2014 году.
Список ТОП-10 крупнейших фармкомпаний в мире пополнилась одним новичком – компанией Gilead Sciences, которая забралась на 9 строчку по итогам совокупных продаж в 2014 году, поднявшись с 18-го места в 2013 году. Своим взлетом компания обязана продажам франшизы на свой инновационный продукт, предназначенный для применения при лечении вируса гепатита С.
Общие продажи Gilead Sciences в 2014 году достигли отметки $24,5 млрд. Успех компании подтверждает эффективность выбранной ею стратегии фокусирования на узкоспециализированные и практически свободные ниши на рынке.
Компания Actavis стала второй по динамике роста, поднявшись с 24 места в 2013 году на 19-е – в 2014 благодаря оппортунистическому подходу при развитии бизнеса, а именно – крупнейшей в ее истории сделке по приобретению Allergan за $66 млрд в 2014 году. После завершения процедуры слияния бизнесов (и согласно официальному пресс-релизу компании от 15 июля 2015 года) Actavis приняла решение о смене бренда на Allergan.
На данный момент компании большой фармы окончательно укрепили свое присутствие практически на всех развивающихся рынках (т.н. «pharmerging markets»). Несмотря на то, что рост потребления на таких рынках, как Бразилия и Китай заметно снизил темп, компания AbbVie сумела не только удержаться на десятой позиции, но значительно усилила свое глобальное присутствие.
Ниже представлен список ТОП-50 фармацевтических компаний мира, а также их ключевые продукты.
For as many days as there are in the year, it seems like there were twice as many business mistakes and blunders, from Tinder's legal battles and Uber's public relations woes to Lululemon's ecommerce foul-up and Clinkle's less than stellar product roll out. Most recently, the fallout from the Sony hack has been top of mind. Here are some of the most talked about business "fails" of 2014.
Walmart's Halloween faux-pas. Social media lit up and lit into the big box retailer when a screen shot of a section for "Fat Girl Costumes" on Walmart's website circulated around the internet. The page was expunged, countless Twitter apologies were sent out and the costumes were subsequently organized under the term "Women's Plus Size Halloween Costumes," but the damage was done.
The mistaken iTunes chart topper. Pop superstar Taylor Swift's latest album was so highly anticipated by fans, that a week before its full release, eight seconds of white noise that was accidentally labeled as a track from 1989, shot straight to number one on the Canadian iTunes chart.
Comcast's not-so-helpful customer service. The telecom company had a rough go of it this year when it came down to customer service. In one of the most talked about examples, this summer, a tech reporter named Ryan Block found himself on the receiving end of a relentless call with a customer service rep who didn't seem to understand why he wanted to disconnect from the service.
Airbnb's questionable logo. The vacation apartment-renting startup has had its fair share of flack this year, and the rollout of the company's new logo was hardly immune to scrutiny, especially when the unflattering aesthetic comparisons about its similarity to another company's and certain parts of the anatomy started rolling in.
French for "oops" is just spelled 'oups.' Talk about surreal. Frances national railway company, The SNCF, accidentally ordered 2,000 regional trains that were too big for the existing train station platforms. Construction to widen the stations has cost the French government millions of dollars on top the $21 billion dollar shipment of trains.
Who are you calling an armpit? A proposed New Jersey billboard promoting Dove’s new deodorant line read "Dear New Jersey, when people call you 'the Armpit of America,' take it as a compliment. Sincerely, Dove." Thanks to an impassioned response, the ad was pulled before it even went up.
Target's photo shop fail. The retailer was criticized when images of a youthful model wearing a juniors’ Xhilaration bikini were clearly photo shopped to give the already slim girl a "thigh gap," but ended up nearly slicing her photo in half.
Snapchat's fratty hack attack. Evan Spiegel, Snapchat’s 20-something CEO, saw his frat past came back to haunt him as e-mails surfaced from his college days that some found off-putting and even misogynistic.
Amazon's Fire Phone fanfare that didn't quite pan out. Two months after the Amazon Fire phone's introduction into the market, the tech giant dropped the price of its $199 32 GB phone to 99 cents and its $299 64 GB model to $99.
Network, network, network. Cleveland's chapter of the International Association of Business Communicators got a rude awakening when it came to light that the recipient of its 2014 Communicator of the Year award, a JobBank newsletter manager named Kelly Blazek, had a penchant for sending some seriously harsh replies to young job seekers.
The common thread of almost every Fast Company story is a creative person who had a compelling idea and managed to spin it into a successful company or organization that continues to innovate.
In case you missed them the first time around, here are some stories that inspired or fascinated us during 2014. You'll find teenage lingerie entrepreneurs, feminist coders, crossword-puzzle game changers, the engineer shaping the future of wearables, and more.
Pixar alums (many of whom joke that they're a small club, because no one wants to leave) have gone on to lead in a range of fields, from entertainment to consumer technology to healthcare. Fast Company spoke with more than a dozen executives, entrepreneurs, and storytellers from all eras of Pixar's three-decade history, all of whom have moved on but attest that Pixar's influence over their ongoing work is invaluable and profound.
If you are under the age of 50, there’s a good chance you are fiercely attached toSesame Street, the show that shepherded so many of us through our toddler years.
You may remember sitting in rapt attention, wondering if anybody would believe that Mr. Snuffleupagus was real, or giggling hysterically about Oscar the Grouch’s musical ode to trash. For generations of viewers, Sesame Street is a portal to a simpler, more innocent time in their lives. This creates something of a quandary for the show’s producers: how do you keep evolving a show so it doesn’t get stale without offending its devoted fans?
A still from a 1969 episode of Sesame Street.Photo: Bill Pierce, The Life Images, Getty Images
Over the last decade, Manhattan Mini Storage's ads have become increasingly provocative. The company has perfected its distinct, snarky voice with dozens of billboard ads that address hot button issues on New Yorkers’ minds including gay culture, right wing politics, abortion rights, and perhaps most shockingly, why the Mets even bother calling themselves a professional team.
People often ask which advertising agency hatches MMS’s hugely successful campaigns, but the truth is that the branding is an in-house job. For the last two decades, Archie Gottesman, chief branding officer of Manhattan Mini Storage, has been carefully crafting the ads for MMS, the company that her father and uncle founded in 1978. She spoke with Fast Company about their approach to advertising—and why groupthink makes everything suck.
With Purely Perfect, Michael Gordon hopes to change the American shower regimen and kill shampoo along the way. "The problem with shampoo is you have to make lots of product to try and correct what the shampoo did," says Gordon. The chemicals in shampoo strip hair of its natural oils, which necessitates conditioner.
Not only did Shechtman get crossword editor Will Shortz to include clues like "State of being awesome, in modern slang" (answer: epicness) in her own puzzle, she has influenced dozens of other grids, helping to justify more modern words and clues.
For each bra, Adore Me shoots multiple versions of images to run on its website. The distinctions between the pictures might include different models wearing the same set in the exact same position, or the same model in the same set in a different position, for example. Then, like any good tech company, it tests the options to find out which one sells better.
Unlike Sheryl Sandberg's brand of feminism, which puts the responsibility on women to lean in, the women of Double Union—San Francisco's feminist hacker space—take a structural approach. It's the system that needs fixing, not women.
Most people think of Rent the Runway—which rents designer dresses at a fraction of the retail price for women to wear to events—as an innovative fashion retailerpowered by impressive technology. And it is.
But, when the company moves to its new 160,000 square foot warehouse, it will also officially become the nation's single largest dry cleaner, as measured by pounds per hour.
We spoke to the unsung heroes—who, by the way, are harder to hire than engineeers—who make sure each RTR dress that shows up on your doorstep looks just as glamorous as it did the first time someone took it off a hanger.
In the last six months, three podcast networks have popped up, from established public radio players: Infinite Guest from American Public Media, SoundWorks from PRI, and Radiotopia from PRX. Meanwhile WNYC has added more podcasts to its roster of shows, which includes the beloved, and very popular, Radiolab. This American Life, the radio show, is now spawning a podcast called Serial. Online print media has also gotten the message: Slate has doubled its podcast output in the last two years.
With more people listening than ever, and real money to be made in a media landscape with disappearing ad dollars, of course radio veterans are flocking to podcasts. "There have been a number of successful podcasts that have generated fans and made money—everyone wants to see if they can take a crack," says Steve Nelson, the program director for Infinite Guest, American Public Media's brand new podcast network.
Game of Thrones features dragons, blood magic, white walkers, dire wolves, and all sorts of made-up creatures, but its world is a "fantasy reality," to use the words of the show's costume designer Michele Clapton. In spite of all the otherworldly elements, viewers still have to believe that the Seven Kingdoms could exist somewhere in the universe.
Much of the credit for the plausibility of the HBO show's made-up world goes to Clapton, who has overseen costume design throughout the show's first three seasons. For her, the key is looking at costume design as a mode of storytelling. "It's so easy to draw a pretty dress in a fun way," Clapton told Fast Company. "But this is so much more about finding the right look and telling so much more about that character, and that's what I really, really enjoy: the storytelling....Each thing will tell a story. It might look like a costume is wrong, but actually it's supposed to look like that. It's telling you something about the character at the time."
Amanda Parkes, the founder of Skinteractive Studios, is bridging the worlds of tech and fashion to make sure next-gen wearables look less like watches, and more like scarves.
New York real-estate developer Jamestown has perfected the art of creating the Next Hot Neighborhood. This is its formula—how gentrification really happens—and where you fit in.
Clothing: it's one of of the most apparent ways we express our personalities. When it comes to corporate apparel, there are more options than ever before. So how do you navigate the seemingly endless garments on the market today and make sure your clients are best dressed in 2014? It comes down to identifying your client's brand's attributes and aligning these attributes with garments through color, fabric and fit.
A Rainbow Of Colors Gone are the days when corporate apparel was only available in basic red, navy, black and white. Today's styles are offered in a virtual rainbow. Of course you can match garments to corporate colors, but you can also integrate complementary colors into the mix to be on-trend.
For Spring 2014, PANTONE has built a palette of 10 colors that will be seen from the runway to the boardroom. It begins with the pale pastels of placid blue, violet tulip and hemlock (green) and moves into the bright freesia (yellow), cayenne (red), celosia orange, radiant orchid (the color of 2014) and dazzling blue. Combine any of these with neutrals paloma (gray) or sand.
Mary Bostwick, director of marketing for Duluth, Georgia-based Delta Apparel, which carries 59 colors of T-shirts, said the company bases its color research on industry information, trend houses and trade shows across the country as well as on top customers who own hot licenses in the marketplace and what their needs are. She noted that neon orange, green and pink have been trending for the last 12 months and continue to be hot. "Neon colors are popular in beach stores, restaurants and bars, as well as in the hospitality industry, such as vacation destinations and hotel gift shops," she said. "In addition to the light or sunwashed-looking neon colors that have sold well, we have received requests for the more brilliant colors and have added those to the lineup as well."
At Avenel, New Jersey-based Vantage Apparel, marketing director Gina Barreca says she is seeing retail-inspired colors such as royal, red and citron show up in solids, patterns and textures. "These bold colors are often paired with basics or neutrals such as black, navy, white and gray to create balance within the collection," she said.
Mark Trotzuk, president of Vancouver, British Columbia, Canada-based Boardroom ECO Apparel, mentioned that color selection can be risky for some, but there are many ways to integrate color tastefully. "You can make a traditional black jacket feel current simply by adding trendy green accents, trim, etc. so that it's classy to wear but still integrates the logo or brand colors without being overwhelming."
A Decoration Technique To Get Brands Noticed The decoration makes all the difference. So what techniques will get your clients' logos noticed in 2014? "With so many technical fabrics and products, performance decoration becomes more prevalent," Barreca said. "Laser etching or tonal printing are great complements to performance styles leaving an upscale tonal mark without any backing. Heat transfers are also a perfect screen-printing alternative for lighter-weight fabrics and small-run programs," she explained, adding that spot-color printed transfers and 3M silver reflective material are popular as well. She suggested looking for unique decoration placements like on the upper shoulder, along the front zipper or on the side block panels.
A Garment Unlike Any Others While promotional apparel designs follow what happens at retail, Trotzuk notes there is often a year or two delay before these trends are seen in our market. "This is not necessarily bad, because within this timeframe the trendy styles become more accepted and mainstream," he explained. "But if it takes three-to-four years for these trends to come out, it's too long," he added.
For the more fashion-forward brands that want to integrate the "it" styling into their corporate apparel now, custom cut-and-sew is the way to go. "With custom cut-and-sew, being able to decorate garments prior to assembly is where the magic happens," Trotzuk said. "For example, part of a sleeve can be sublimated on one panel, then it can be sewn into the shirt for a completely unique look. You could do a tone-on-tone gel print, where the gel is clear and makes that area on the shirt darker. Discreet logos are becoming more prevalent; it's not all about left chest imprint anymore."
Want more ideas for customization? Change the color on the inside of a collar or placket. Sublimate the cuffs on a long-sleeve shirt where the imprint is only seen when the sleeves are rolled up. Either of these interior trims can be done with solid fabric or an imprinted step-and-repeat logo. Add colored buttons to match a logo or include contrasting buttonhole stitching for added interest. "It doesn't cost a lot of money to add these design features when building the garments, but the end result is so much better and represents the brand culture and integrity," Trotzuk says.
A Way to Land Clients From private labels and special fabrics to cool embellishments, custom corporate apparel gives brands the ultimate control over the look and message they want to send. And your client doesn't have to be a large corporation or have a huge budget to do it. Trotzuk mentioned that domestic production on Boardroom ECO Apparel's clothing begins at 48 pieces.
Whether you have clientele with big budgets or just big-brand marketing aspirations, Trotzuk's advice was to wow them to land the business. Apparel can do that for you. "Companies with big-brand integrity need cool garments designed specifically around their culture to meet the unique needs of their industry," Trotzuk said.
A Sustainable And Responsible Product Sustainable manufacturing practices and corporate responsibility never go out of style. And these issues are becoming more and more important, especially to big-budget end-buyers.
"Fortune 500 customers want compliancy statements," Trotzuk said. "Corner offices are now being held by 30-somethings; these buyers and decision-makers are concerned about sustainability and responsibility," he explained. "For example, Disney went from $14 million to $28 million budgeted for audits alone last year. Now and in the future, these large corporations won't put their logo on a risky product. There's too much at stake. They must know where the product is made and how it's made. It's a big deal to them, and it must be a big deal for us as an industry to comply."
A Stylish New Year Overall, Barreca stated that 2014 corporate apparel trends will revolve around innovative performance fabrications, more styling and attention to detail, contrasting color accents, and decoration methods and placements that correlate within product categories.
Whatever trends you incorporate into your sales mix, Trotzuk warned that today's buyers are much more informed, so you must do you homework. "Marketers are more sophisticated; they're not the admins of 10 years ago ordering shirts at the boss's request," he said. "In order to successfully sell corporate apparel today, distributors must fully understand their client's culture to put together a collection that aligns with its branding. Because if recipients are not wearing the garments, then dollars are wasted-and we all lose."
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, which carries 59 colors of T-shirts, said the company bases its color research on industry information, trend houses and trade shows across the country as well as on top customers who own hot licenses in the marketplace and what their needs are.