(The beginning of article - Part 1 - https://bit.ly/3v4K6tG )
13. Use stories and examples to build audience’s trust
As I have told you that you have to back up your claims in your blog posts.
But what if I tell you that there is a way to let your audience believe your claims without proof?
That way is to use stories.
That is the reason why we feel a strange connection with stories while reading or watching them.
And you don’t need any proof for that connection.
Isn’t it?
For example, in my Generatepress free vs premium article, I have made a short and sweet story to connect with my readers.
Similarly, examples are a great way to let your readers believe in you without proof.
You can see just a few lines before I have harnessed the power of examples.
14. Address the common objections of the product or service you are promoting
This strategy is one of the best and important for product review articles.
In most of the reviews articles on the internet, you would see people telling only good things about the product.
However, very few actually address the real user queries or objections of the product.
And that is the reason why the latter one drives the most amount of affiliate sales.
Because addressing both good as well as bad things develops trust in your audience about your review which leads to more sales.
Here are some common objections about products that you can counter in your review articles
- What if this product is no use to me?
- What if this product doesn’t work as expected?
- Would I get 100% money-back guarantee with this product?
- How x product compares to y one available in the market? (x your product and y competitor’s product)
You can use Quora, Reddit, Amazon, and product hunt to find the objections for a product.
Also, to fully satisfy your reader’s query, you can add a FAQ section to the end of your product review post.
This also can make a bit difference in product sales.
15. Use the power of visualization
Visualization is a great weapon if you want your readers to take the desired action you want.
This tip works like a charm in the post where you are promoting a product that you want your readers to buy.
For example, in the intro of this post, I have used visualization to draw your attention.
So, that you would read this article till the very end.
However, don’t use it too much because if you overdo it then it would sound like a cliche.
16. Use social proof to improve conversions
Getting conversions is one of the biggest dreams of marketers.
What if I tell you that there is a way to take it to the top?
The way is by adding Social Proof to your article.
In a study, it has been found that 92% of people first read reviews about a product before buying it.
So, there is no denying that social proof is one of the most effective ways to gain user’s trust and buy them products that you are promoting.
Here are some platforms where you can find social proof of any product:
- Quora Questions
- Facebook and twitter polls
- Product hunt or g2.com
After finding the review just take the screenshot of the product and add it to your blog post at relevant places.
17. Make an actionable list post
There are millions of articles available on the internet about a specific topic.
For example, for the keyword keto diet, there are more than 250 million results available on Google.
So, to stand out from these articles you have to make an actionable list post that gives your readers exact steps to accomplish a specific task.
In simple words make your reader’s life easier by giving them actionable strategies and in return they would make yours by buying your products.
18. Use a lot of killer subheadings
In this age of video, many people are switching towards videos to gain knowledge.
Because videos are easy to consume and you can get your desired information quickly.
So, how a blogger could survive in this video era?
By using a lot of subheadings.
Simple!
By using a lot of subheadings you are making your blog easy to skim. So, users can easily navigate to the part of the blog post they want to read.
Along with that subheadings make your blog content much more readable.
Tell me which article would you like to read?
One with a big chunk of text or the other one with a lot of subheadings to break that big chunk.
I would go with the second one.
Here are some strategies which you can use to make your subheadings engaging:
You can use Quora, Answer the public, Question DB, or SEMrush to find subheadings for your blog.
19. Provide value to your customer first
It is true as affiliate marketers, our job is to sell the products we are promoting, but that doesn’t mean we should always focus on that.
You should first give your loyal readers the value, then expect sales from them.
Many new affiliate marketers try to sell a product by just telling your readers the positive aspects of the product.
Which is one of the nasty practices to have sales.
Because if your readers buy a product after reading your biased review and later found that the product is a bad one then it could cause huge damage to your credibility.
So, always do an unbiased review of the product, telling both the positive and negative of the product you are promoting.
It helps you build super strong credibility within your audience and also make your readers into lifelong customers.
20. Use perceptual contrast to sell your desired product
This is a super exclusive psychological sales tip that you can use to sell your desired affiliate product easily.
Click to Tweet
For example in this Bluehost vs Siteground comparison post by Sumit Sao, he has cleverly used this technique to drive more sales.
Bluehost is a very big web hosting company and also WordPress recommends it too.
But in this post, he has tried his level best to change this perception by telling the real drawbacks of this web host.
For this, he has used a lot of screenshots, real person reviews, etc to prove his point.
And in contrast, he has promoted Siteground hosting which he wants sales of.
By giving legit reasons why it is better than the Bluehost one.
Hope you got my point!
21. Add a click to tweet button
Driving organic traffic to your blog is tough in 2022 because you are competing against old authoritative blogs.
But you can drive traffic from social media, and the easiest way to do so is to use click to tweet buttons.
You just have to simply insert it in your blog post and if your readers click on it then your post will be shared on their Twitter account.
To add a click to tweet button you can use the social snap plugin.
22. Focus on formatting and grammatical errors
Formatting your blog post properly adds a little touch to your blog’s persuasiveness.
You can use blog, italic, and underline in your blog posts to drive the attention of your readers to that word or phrase.
Along with that, you should also pay attention to fix the grammatical errors in your blog posts.
It won’t make or break the persuasiveness of your blog post, but it has several other benefits.
First fixing the grammatical errors increases the readability of your blog post and makes it easy to consume.
Also, your blog is a place where anyone on the web can visit and if you have done a lot of grammatical mistakes in your blog, it can impact your credibility.
I personally use Grammarly to find and correct the grammatical errors in my blog posts.
You can use it as a desktop app, a mobile app, or as a browser extension too.
The best part?
It has a free version too.
23. Determine your CTA and add it
CTA (Call to action) as the name suggests is used to call the user to do a specific task or action which you want them to.
It can help you get more blog comments, social shares, email subscriptions, etc.
For example, in all my blog post conclusion, I ask you a question and tell you to answer in the comment box.
This is a CTA that is telling you to do comment on my blog so I can get more blog comments.
Along with that I also ask my users to share that post which is also an example of CTA.
But this doesn’t mean that you should add a bunch of CTAs altogether in a single post.
You should predefine your CTA for a post before you start writing it.
Is it to share your blog post, do more comments, or subscribe to your YouTube channel.
First, define it and then add it wisely throughout your blog post.
If you want to know how to jaw-breaking CTAs for your blog then you can see this video:
24. Be consistent with your learnings
To develop trust within your audience requires consistent hard work
But it can all be ruined if you change your opinions or facts multiple times in your blogs.
Remember if you really want to make a huge dent in blogging, you should stand by your words.
But how to do that?
You don’t have to do anything out of the box for that.
Just make a journal where you document your learnings which you have got by reading articles or watching videos.
Here is an insider look at the journal that I have made to document my learnings.
Along with that, it would also help you during the research of your articles.
For documenting, you can use Evernote or Google Docs, or any other note-taking app.
25. Write an action packed conclusion
Most bloggers focus a lot on their blog content, headings, etc.
But one thing which is neglected the most is the conclusion of the blog post.
To write an awesome blog conclusion, you should use the 3Es of marketing.
Here are the 3Es of marketing.
Empower
In my blog description guide, I have empowered you by telling you that writing a great blog description is not rocket science.
It gave you the confidence that you can also write effective blog descriptions as well.
Enforce
In the next line, I enforced you that for making a great blog description, you have to follow the advice that I have told you in this blog post.
So, indirectly, I am telling you to read the post again if you haven’t.
Encourage
In the last line of my conclusion, I am asking you a question so that you would comment on that blog post.
Frequently Asked Questions
If you have ample knowledge, then you would need a day or two to make a structure for your blog post.
And in the next one to two days write content and edit it.
However, if you have no clue about the topic, then you have to do full-fledged research before writing the blog post.
And this should take time.
Especially if you are writing a product review post.
And for that, you have to make your blog post persuasive.
Bottom Line
Writing a persuasive blog post demands a constant struggle and years of practice.
But you can significantly reduce your efforts by applying the above-given tips in your blog posts.
