воскресенье, 6 августа 2023 г.

Selected strategic intelligence sources

 


In a recent post, I promised to look at some possible free or low-cost sources of intelligence gathering (external monitoring) that your non-profit board and/or management team can use to inform your strategic direction. This post delivers on that promise, using sources clustered under each category in the STEEPLE model.

Your organisation will doubtless have its own specialised sources of reliable information about developments within your field, and the following list does not seek to replace them. Some of the suggested data sources below are able to be used across almost all fields. These are likely to offer valuable additional insights if you are not already using them.

The links below are suggested for use by Australian non-profit organisations. Readers in other jurisdictions may therefore find some that are less relevant to their needs (although there may be some clues as to the kinds of sources that would be equivalent). Some sources offer material relevant to more than one dimension of the STEEPLE analysis, and so are mentioned more than once.

Sources in bold type are highly recommended. (Any selection of sources will be subject to bias. This list is no exception, and the author accepts responsibility for any perceived political bias in the following list entries).




Crypto-Gram Newsletter (Cyber security)https://www.schneier.com/crypto-gram/
Wiredhttps://www.wired.com/
Tech Republichttps://www.techrepublic.com/
PLOS (Public Library of Science)https://plos.org/blogs/
Science Dailyhttps://www.sciencedaily.com/news/matter_energy/technology/
The Australia Institute Centre for Responsible Technologyhttps://www.centreforresponsibletechnology.org.au/


The Conversationhttps://theconversation.com/au/business
RBA Key Economics Indicators Snapshothttps://www.rba.gov.au/snapshots/economy-indicators-snapshot/
Focus Economicshttps://www.focus-economics.com/countries/australia
Mainstream media business and economics newsVarious




Parliament of Australiahttps://www.aph.gov.au/Help/RSS_feeds
Parliament of Victoriahttps://www.parliament.vic.gov.au/about/news/2416-news-alerts-from-parliament
Government Newshttps://www.governmentnews.com.au/
Australian Government Public Datahttps://data.gov.au/data/
Other local ParliamentsVarious




The Ethics Centrehttps://ethics.org.au/
Transparency International Australiahttps://transparency.org.au/
Regulatory compliance reports
e.g. AHPRA, ACCC, ASIC
Various

https://polgovpro.blog/

среда, 2 августа 2023 г.

How to Create Gantt Charts in Excel

 Microsoft Excel remains the go-to option for many businesses to perform data calculations and create charts based on the results.

Doug Bonderud

The Gantt chart is a useful guide that isn’t naturally available in Excel. Great for project management and milestone tracking, Gantt charts can help companies better visualize operations and streamline current processes.

In this piece, we’ll dive into the basics of Gantt charts and explore their benefits, then provide a step-by-step guide to creating them in Excel, along with some useful examples. Before long, you’ll be able to use Excel like a pro.

What are Gantt charts?


On the left-hand side, the Y-axis of the chart lists specific activities. At the top, the X-axis of the chart shows time.

There’s no fixed unit for time — it could be measured in weeks, days, hours, or minutes, depending on the tasks you’re tracking. In Excel, each task gets its own row.

As you can see in the example above from Microsoft, task 1 starts at time unit 0 and runs until just before task 2, which proceeds until task 3 begins.

It’s worth noting that tasks can overlap — the purpose of the Gantt chart isn’t to determine the order of tasks but to provide an easy way to see what’s happening, when, and how many processes are happening at once.


The Benefits of Gantt Charts

Gantt charts offer several benefits, including the following.

At-a-Glance Project Progression

Gantt charts let you see when projects began, how far along they are, if they’re reached specific milestones, and if they overlap with other projects.

This makes it possible to better understand how long processes will take and if concurrent processes may cause friction.

Actionable Insight

These charts also provide actionable insight for project management staff. Because teams can see project start dates and timelines at-a-glance, they can pinpoint potential bottlenecks and make changes.

In practice, teams might discover that three processes are due to start on the same day. By staggering start dates slightly, they can avoid possible performance issues.

Improved Time Management

Consider a Gantt chart showing multiple tasks with the same start date and team responsible for them. If left alone, this project framework could waste time, as one team is overworked, and others may not have enough on their plate.

A better understanding of what’s happening, when, and why can help companies improve their time management.

Reduced Risk of Resource Overload

Projects share a pool of finite resources. The more projects happening simultaneously, the bigger the resource drain and the greater the risk of resource overload.

Gantt charts offer a way to compare process resource needs and make adjustments that help keep projects on track.

While every Gantt chart differs, common features include task, taskbars, and milestones due dates. Charts may also include sub-task bars or use bar shading to indicate how far a task has progressed.

How to Create Gantt Charts in Excel

Despite their usefulness and ubiquity, Gantt charts don’t have a built-in template in Excel. As a result, users need to either download a pre-built Gantt chart or build their own.

Here’s a step-by-step guide to creating a Gantt chart in Excel.


1. Enter your project data.

The first step in creating a Gantt chart is entering project data into a typical Excel spreadsheet. In our example, we will enter three data columns: Task Name, Start on Day, and Duration. The result should look something like this.


2. Make a stacked bar chart.

Next, we’re going to create a stacked bar chart. To do this, select the data in the Start on Day column (with the header). Then, under “Insert,” select “Bar Chart”, then “2-D Bar”, then “Stacked Bar” to get this.


3. Enter your duration data.

To enter duration data:

  • Start by right-clicking on the chart.
  • Choose “Select Data.” This will open a “Select data source” window containing the “Start on Day” series.
  • Click the “Add” Button under “Legend entries (series),” then name your new series Duration.

Now, click the icon next to where it says “Series values,” which will open a new “Edit series” window.

Select the data from your Duration column (without the header) and your Start On Day column, then click OK to close the window, and click OK again to add the series to your chart.


4. Add your task descriptions.

Now we’re going to add task descriptions. This starts the same way as the last step: Right-click on your chart to open the “Select data source” window, then select “Start On Day” in the left-hand “Series” list.

Next, select “Edit” on the right “Category” list. This will open an “Axis labels” window. Select the cells in your Task column, then click OK on the “Axis labels” window, then OK on the “Select data source” window.


4. Fix the Order

Finally, we’re going to fix the order of our tasks. To do this, right-click on the list of Tasks on the left side of the chart to open a menu, then click “Format Axis.” From this menu, under “Axis Position,” check the “categories in reverse order” box.


And there you have it — a custom-built Gantt chart in Excel.

Gantt Chart Examples

If you prefer to download an existing template, there are multiple Gantt options in the Microsoft chart templates database. Some great Gantt examples include:

Date Tracking Gantt Chart


This Data Tracking Gantt chart template is completely customizable with your own images, titles, and text. It offers an easy way to track key tasks without having to build your Gantt chart from the ground up.

What we like: This Gantt chart is simple and streamlined. It has plenty of room for tasks, start dates, and durations to help you better manage tasks.

Simple Gantt Chart


This Simple Gantt chart is exactly that: Simple and easy to understand. It can also be tailored to different user groups, such as employees, managers, and stakeholders. You can include photos, graphics, or new fonts.

What we like: In addition to basic task information, this chart also adds the ability to break projects down by phases (denoted by the different-colored sections) and who is responsible for each task.

Agile Gantt Chart

This Agile Gantt chart example provides color-code task categories and visual reminders to help Agile teams meet deadlines.

Given the ongoing feedback loop that underpins Agile methodology, Gantt charts such as this are instrumental in task tracking.

What we like: The color-coded bars provide immediate visual feedback, while the ability to quickly publish and share this chart in Excel helps improve team collaboration.

Going the Distance with Gantt

Gantt charts are a great way to track project schedules and see at-a-glance where overlaps occur and where it may be necessary to make schedule changes.

While Microsoft Excel doesn’t come with a built-in Gantt generator, you can go the distance with Gantt charts by building your own from scratch with our step-by-step guide or downloading an Excel template that lets you customize data and headings on demand.

https://blog.hubspot.com/

Benchmarking your digital marketing capability

 

Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness

We've been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology and to set targets to improve their results from digital marketing.

We have collected these visuals together in a single download so that you can easily review them and print the most relevant for you. We've designed them So members can use them for different scales of business and roles. There are more than 10 templates which cover:

  • Digital marketing for small and medium businesses using our RACE framework
  • Digital transformation for larger businesses
  • Digital channel marketing activities including SEO, Social media, email and content marketing

You can see one example, which I designed for reviewing digital marketing effectiveness with senior leaders in small and medium or larger businesses. The other templates are more granular looking at specific digital marketing activities using our RACE framework.


Members can also use our Capability graders, which are free, interactive versions enabling you to compare your score to other members (anonymously) and get recommendations on which resources can help you improve your score.

Of course, capability graders and improvement recommendations are most useful to businesses that are actively trying to improve their digital marketing strategies. If you're still looking for buy-in for digital marketing activities or optimization, you could start by reading up on '10 reasons why you need a digital marketing strategy'.

What is the 5 point benchmarking scale based on?

In this article I'll explain the background to these capability reviews - I have to go back a while since I first became aware of the benefits of doing this type of process benchmarking back in the early 1990s!

Do you know the Carnegie Mellon Capability Maturity model (CMM)? That's where my inspiration for benchmarking businesses for digital marketing originally came from. It’s likely that you don’t, if you work in marketing, unless your background is similar to mine.

I used to manage software development back in the day, before the web, yes that long ago…

Back then I used to manage small teams to create packaged software used by thousands of engineers worldwide, so it was important that we minimized defects when we shipped a new release. Of course, every major bug irritates customers and generates support and rework.

So the team leaders and I worked hard to implement a quality management system process for creating new software updates to minimize bugs - many who are involved with managing updates to web and E-commerce sites will be familiar with requirements specs, prototypes, and testing schedules, although this was before Agile and Scrum.

As part of trying to improve our development processes, we used to find it useful to apply capability maturity models to benchmark against competitors. They help you be more objective about your capabilities and know where improvements are needed. In the classic CMM model there are 5 or 6 clearly defined stages as shown below:



The story behind developing these digital marketing maturity benchmark tools

When I switched from software development to marketing to lecturing in the business school in the University of Derby around 1995, the web was in its infancy and there were a lot more problems with managing site performance and content than there are today. Remember those quaint “under construction” signs. Laughable now!

Many managing the adoption of digital technologies by their companies were based with a similar problem to the software developers. They needed to develop a robust, repeatable process that would enable them to deliver a service that was effective both for their customers and their commercial goals. Many still do. So this is where reviewing your capabilities can help.

If you're new to digital marketing, don't forget to check our top 18 recommended digital marketing techniques by asking 'what is digital marketing?'.

Using benchmarking or scoring of your digital maturity can help:

  • 1 Audit current approaches to digital marketing to identify areas for improvement;
  • 2 Benchmark against competitors who are in the same market sector;
  • 3 Identify best practice from more advanced adopters;
  • 4 Set targets and develop strategies and roadmaps for improving capabilities through time;
  • 5 Communicate the current situation to colleagues budget holders and highlight investment priorities in for different activities.

This need for well-managed processes is still the case, particularly with ongoing developments in the technology for delivering customer experiences across mobile and desktop and the need to integrate content and social media from multiple sources. Given that digital marketing is “Always-on”, it makes sense to benchmark the overall capability of digital marketing using a simple scoring system.

I used to participate in Workshops at Cranfield School of Management where capability models developed by Professor Hugh Wilson were reviewed with companies participating in a benchmarking group. This rang a bell, so it gave me the idea to apply what I had learned of CMM for software development and apply it.

Benchmarking frameworks for Smart Insights Business Members

I originally developed capability benchmark spreadsheets on personal consulting projects for brands like Barclaycard, BP and Mercedes Benz where I interviewed stakeholders asking them to assess their digital capabilities on a detailed scale.

A version of this was referenced later in the Econsultancy Managing E-commerce Teams reports I worked on in 2005 and 2008 and more recently have updated them to the Smart Insights Digital marketing strategy audit which is structured around the RACE Planning framework - it's where we recommend Expert members start their improvements to digital marketing.

We also have an online retail capability benchmarking audit by Chris Jones. I got in touch with Chris since I admired the auditing approach in his Multichannel Retail Handbook and we arranged to share it with Smart Insights members.

Free Interactive Benchmarking tool

After developing many digital benchmarking spreadsheets and marketing strategy audits, I wanted to take digital benchmarking to the next level by having an interactive tool that could be used to score a business digital marketing capabilities and make recommendations to improve.

That's what our interactive digital strategy benchmarking tool does. By scoring your business capabilities across all areas of the RACE planning framework you will be given a score and recommended resources and e-learning models to help you improve your business capability to use digital marketing effectively.

By Dave Chaffey

https://www.smartinsights.com/





55 Business Model Patterns. #17. Franchising

 


The franchisor owns the brand name, products, and corporate identity, and these are licensed to independent franchisees who carry the risk of local operations. Revenue is generated as part of the franchisees’ revenue and orders. The franchisees benefit from the usage of well known brands, know-how, and support.


How they do it: Subway is one of the fastest-growing franchises in the world and, as of June 2017, has approximately 45,000 stores located in more than 100 countries. More than half of the stores are located in the United States. Subway collects recurring royalty fees and an upfront franchise fee from independent store operators.


Below, the top industries for the pattern "Franchising" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.


Pattern Co-Occurrence
Below, the pattern "Franchising" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.


https://cutt.ly/36WwSqD