Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.
The report was based on data from a survey conducted in 2022 among more than 1,700 marketers around the world.
Some 42% of respondents say they believe artificial intelligence will be an important emerging technology in 2023. Live video/streaming ranks as the second-most important emerging tech, and the metaverse ranks third.
About the research: The report was based on data from a survey conducted in 2022 among more than 1,700 marketers around the world.
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