55 Business Model Patterns. #20. Guaranteed Availability

 

Within this model, the availability of a product or service is guaranteed, resulting in almost zero downtime. The customer can use the offering as required, which minimizes losses resulting from downtime. The company uses expertise and economies of scale to lower operation costs and achieve these availability levels.

How they do it: AWS guarantees its customers 24/7 availability of cloud computing capacity. This allows them to price in maitenance and sell their capacity at a premium with full serice.

Top Industries 

Below, the top industries for the pattern "Guaranteed Availability" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.

Pattern Co-Occurrence

Below, the pattern "Guaranteed Availability" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.

https://businessmodelnavigator.com/

Guaranteed Availability | Assured Access to the Products - Understanding Business Model

Now a day, most of the corporate offices on stationed in high rise buildings, which makes use of Elevator imperative. So, Elevator industry companies such as Otis, Mitsubishi Electric, or Schindler – enter into full-service contracts with its customers and guarantee the availability of their elevator systems. A shutdown or reduction in the availability of elevator is likely to impact employee productivity and will become expensive for corporate hence elevator must function round the clock.

The above example, highlights that product availability is the most crucial component for customers and most of the above-mentioned products are B2B products.  

The essential aim of the Guaranteed Availability business pattern is to reduce the costs incurred by the breakdown on account of technical failures by ensuring almost zero downtime

The implementation of guaranteed availability business models generally involves a Flat Rate contract entitling customers to all the services necessary to guarantee constant product availability.

Check out this video to learn about companies applying Guaranteed Availability Business Model.

https://www.unicornic.in/2020/04/guaranteed-availability-assured-access.html