The 8 Positioning Assets Every Business Should Have

 

Could you identify all eight of these positioning assets for your business?

Most businesses would struggle to.

The positioning work has usually been done at some point,
Maybe an odd workshop, a strategy deck, and a few good conversations with the leadership team.

But whenever a situation happens where someone needs to know what your positioning is,
The words get rebuilt from scratch.

And your business being described in 10+ different ways happens when positioning stays as a strategy and never a set of assets.

It’s why every positioning project we run at V2RSION includes the assets that put the strategy to work. These are the eight I’d expect every scale-up to have ↴

Problem Statement
Category Definition
GTM Pitch
Value Statements
Vision
Mission
About Us
Nominator

Each one answers a different question that a buyer, a new hire or an investor will ask,
And they make sure the answer is the same, whoever is giving it.
They ultimately act as the positioning DNA for your business.

I’ve set out what each asset is and the question it answers below.

Save it, and see how many your business could find today.

Which one is missing from yours?

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